Own the day-to-day voice of Bettinardi Golf across all social platforms. Drive engagement, grow our audience, and keep our community connected to the brand.
Responsibilities:
Use your creative vision to develop, schedule, produce, and post engaging content to enhance the brand's online presence and community engagement across platforms (Instagram, Tik Tok, Facebook, X, LinkedIn).
Collaborate with the Creative Team to identify trends and ideate ever-evolving content that will increase exposure, promote growth, and generate conversions.
Monitor social media channels, respond to comments/messages, and actively engage with our community.
Coordinate with Paid Media Partners, Tour Pros, Influencers and Celebrity Ambassadors to support the collaborative promotion of the brand and generate content to share through external channels.
Construct and oversee Email Campaigns through Klaviyo, including writing copy, capturing imagery, and determining optimal email structure/layout.
Work alongside copywriters to maintain brand consistency and uphold Bettinardi’s visual and verbal identity across all channels.
Determine and track Social Media Marketing KPIs to continue evaluating and innovating marketing strategy.
Stay informed on inter-departmental developments across tour, operations, sales, manufacturing, eCommerce, etc. to support campaigns, promotions, events, and new product launches however able.
Thrive in a fast-paced environment and maintain multiple work flows simultaneously.
Qualifications:
2–4 years of social media management experience, preferably in sports, lifestyle, or consumer brands.
Strong understanding of Instagram, TikTok, X, YouTube, LinkedIn, and Facebook.
Comfortable using scheduling and analytics tools (Later, Sprout, Meta Business, etc.).
Creativity and ability to think outside the box a must.
Passion for golf a plus.
Type: Full-Time
Salary Range: $55,000 - $70,000
Please email BettinardiHR@Bettinardi.com and add the the position title in the subject line of your email.
