The Director of US eCommerce is a key player on the digital commerce leadership team. This position defines the regional strategy for US eCommerce operations and creates a world-class digital shopping experience. Provides the overall direction and leadership within the team and creates a culture that inspires high contribution, performance, and quality. Additionally, the role will foster cross functional relationships with the following global teams: Technology & Site Operations, Product Management, Brand Marketing, Social & Content teams. Alongside leadership, will evaluate the company’s current and future eCommerce needs and develop and build the appropriate team.
Essential Functions and Key Responsibilities:
- Responsible for sales in the US eCommerce channel, owning P&L, and ensuring that annual AOP targets are achieved. Measure performance, working closely to identify KPI’s, success metrics, and areas for growth.
- Lead, inspire, develop, and manage a group of high-functioning, highly creative individuals to perform at the highest level and support world-class brands. Ensure organizational efficiency through collaboration, training, and development of the internal teams.
- Lead the eCommerce team to set the overall region strategy and ensure it is aligned with global initiatives and priorities.
- Define and own shared metrics across groups. Establish strong relationships among cross-functional groups to deliver on these shared team goals.
- Own the strategy and execution of full-funnel marketing campaigns across paid media, SEO, email, SMS, and affiliate channels.
- Develop and optimize CRM programs to drive customer retention and lifetime value, including welcome, win-back, and loyalty journeys.
- Leverage data and analytics to segment audiences, personalize messaging, and improve conversion rates.
- Partner with data analytics team to understand channel opportunities and consumer feedback to drive revenue and evolve the consumer experience.
- Work with internal teams to develop merchandise vision and strategy for our consumer facing products balancing business needs and capabilities
- Work with digital product teams to establish and execute an effective, prioritized roadmap to deliver on key revenue driving initiatives.
- Increase our understanding through analysis of what our core customers want and do on a daily, weekly, and monthly basis.
- Collaborate with key global regional eCommerce teams to develop and implement executional plans and aligned strategies.
- Partner with cross-functional teams including other eCommerce, and Wholesale, as well as new distribution channels to engage our customers in new ways with the ultimate goal of growing revenue.
- Bring a true user-centered approach through the entire consumer database architecture
- Maintain and oversee specific relationships with external partners to evolve and develop additional consumer reach.
- Performs other responsibilities as required
Knowledge and Skills Requirements:
- A sincere and contagious passion for building the TaylorMade brand and an undeniable representative of our brand mission, vision and values
- Excellent strategic planning skills and significant P&L exposure
- Dynamic and inspirational leader with a demonstrated record of impacting businesses to achieve growth
- Creative, inspirational, assertive, self-motivated and action orientated, with a confident and strong professional presentation. Leads others past their comfort zone(s) and capable of creating a high sense of urgency when needed.
- Shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide or external facing issues
- Strong relationship and influencing skills. This role is an impactful change agent, creating collaborative discussions and environments
- Track record of hiring, leading and developing high-performance teams to exceed expectations and rise to new levels of excellence
- Strong communication skills and the ability to effectively present to senior leadership
- Strong organizational and project management skills
- Attention to detail without getting stuck in or derailed by the details
- Exceptional organizational and prioritization skills and proven ability to manage successful projects and on-time and on-budget
- Highly passionate, problem solver with strong creative and analytical skills
- Ability to be flexible and work within a fast paced, ever-changing environment
- Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Business or Digital field
- 10+ years of relevant eCommerce experience, with demonstrated experience in evolution
- Proven leader with experience developing and managing a team
- Experience managing P&L for an eCommerce business
Work Environment / Physical Requirements:
- Normal office conditions with consistent computer usage
- Occasional domestic travel required
- Ability to work extended hours as necessary
- Light physical effort equal to frequent lifting or moving of lightweight materials
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $180,000 - $200,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
