We are seeking an experienced and strategic Program Manager Digital Marketing to lead and oversee comprehensive digital marketing strategy and execution, with a primary focus on new customer acquisition. This position will manage multi-million dollar marketing budgets while directing strategy and campaigns across all major digital channels including Meta, Google, Affiliate, SEO, and emerging platforms such as Reddit, MNTN, TikTok, and others. The role requires expertise in collaborating with both agency partnerships and in-house teams to drive brand awareness, engagement, and revenue growth.
Essential Functions and Key Responsibilities:
- Develop and execute comprehensive digital marketing program strategies across all channels, managing monthly budgets ranging from mid-6 figures to low-7 figures ($500K-$1M+)
- Lead strategic planning and roadmap development for digital marketing initiatives, ensuring alignment with overall business objectives and brand goals
- Oversee portfolio management of all digital marketing channels including paid search, paid social, affiliate marketing, SEO, display, video, shopping, and emerging platforms (Reddit, MNTN, TikTok, etc.)
- Manage and optimize large-scale digital marketing budgets across multiple channels and campaigns, leading budget allocation strategies, forecasting, and performance optimization to maximize ROI and ROAS efficiency
- Manage relationships with external agencies and vendor partners, ensuring deliverables meet brand standards and performance expectations
- Facilitate cross-functional collaboration with internal teams including creative, e-commerce, product, and brand marketing
- Establish comprehensive measurement frameworks and reporting structures for all digital marketing activities
- Lead data analysis and insights generation to drive strategic decision making and campaign optimization
- Present reporting on program performance, budget utilization, and strategic recommendations
- Monitor and evaluate emerging digital marketing platforms, technologies, and industry trends
- Lead pilot programs and testing initiatives for new channels and marketing technologies
- Adapt strategies based on algorithm changes, platform updates, and evolving consumer behaviors
- Drive innovation through identification and implementation of new digital marketing channels and technologies
- Performs other related duties and assignments as required
Knowledge and Skills Requirements:
- Exceptional strategic thinking and program management capabilities with proven ability to manage complex, multi-channel digital marketing programs
- Strong leadership and collaboration experience, including coordinating with internal teams and external agency relationships
- Advanced analytical and problem-solving skills with ability to synthesize complex data into actionable insights
- Excellent communication and presentation skills, with ability to influence stakeholders at all organizational levels
- Proven track record managing digital marketing budgets of $500K-$1M+ monthly
- Expert-level knowledge in major digital marketing platforms: Google Ads, Meta Business Manager, Microsoft Ads, programmatic display platforms
- Experience with marketing automation platforms and CRM systems preferred
- International or multi-market digital marketing experience preferred
- Advanced experience with affiliate marketing platforms (Impact, etc.)
- Proficiency in SEO tools and strategies, analytics platforms (GA4), and emerging platforms (Reddit Ads, MNTN, TikTok Ads)
- Strong understanding of marketing attribution, conversion tracking, and measurement methodologies
- Deep understanding of digital marketing ecosystem, including emerging trends and technologies
- Experience in premium lifestyle, sports, fashion, or apparel industries preferred
- Experience with and understanding of incrementality testing and attribution
- Strong financial acumen with experience managing large marketing budgets and P&L responsibility
- Ability to thrive in fast-paced, high-growth environments with changing priorities
- Strong cross-functional collaboration skills with ability to influence without direct authority
- Experience managing complex stakeholder relationships and driving consensus across diverse teams
- Proficient in Microsoft Suite, Google Workspace, project management tools, and presentation software
Education, Work Experience, and Professional Certifications:
- Bachelor's degree in Marketing, Business, Communications, or related field required
- 7+ years of progressive digital marketing experience and multi-channel campaign management experience
- Demonstrated success in scaling digital marketing programs and driving measurable business growth
Work Environment / Physical Requirements:
- Normal office conditions with extensive computer usage
- Ability to work extended hours as necessary (including evenings and weekends to support major launches, campaigns, and business-critical initiatives)
- Able to work efficiently and accurately in an atmosphere of frequent interruption.
- Light physical effort equal to frequent lifting or moving of lightweight materials
- Occasional travel may be required
TaylorMade & Sun Day Red is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $100,000 - $110,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
