Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to also include commercial utility vehicles and personal-use transportation.
GENERAL JOB DESCRIPTION
The Channel Marketing Specialist plays a key role on the Club Car Marketing team with a primary focus on the Consumer-facing segment of Club Car Channel Partners. The Channel Marketing Specialist must be able to use strong written and verbal communication skills to convey our marketing strategies for our channel partners that will best position the Club Car brand to win in the market as well as best position dealers to achieve their Club Car sales objectives. This role will educate and guide dealers to the best in-store and online experience for customers shopping their channel for Club Car products while also representing the dealer channel voice in the development of new programs. The highly organized individual also executes, measures and processes programs that Club Car brings to its dealer channel, such as co-op marketing programs, bulletins, surveys and retail toolkits.
This role is inherently cross-functional as you will work closely within the marketing team as well as across product management, sales, dealer development, sales operations and others to achieve the greatest success. A successful candidate must be able to develop and maintain strong working relationships internally, with dealers and with retailers, work effectively in a matrix organization and be able to navigate ambiguity in the process.
PRIMARY DUTIES AND RESPONSIBILITES
- Acts as primary liaison within the marketing department to the channel and dealers
- Manage and lead communications to the dealer network related to marketing initiatives, content calendars, dealer scorecards, bulletins, social media / Facebook groups, email inboxes and surveys
- Manage the finance and accounting process of the Dealer Marketing Fee allocations to track and monitor spending on a monthly, quarterly and annual basis
- Communicate best practices and marketing feedback coming to/from dealers, providing recommendations for local level marketing and events
- Manage relationship with retail and merchandising partners that provide fixture production and installation solutions for dealer channel
- Develop merchandising requirements and identify plan-o-gram solutions for dealer showrooms, including proactively identifying updates as needed for new product launches and new marketing initiatives
- Lead and maintain up to date co-op guidelines in collaboration with key stakeholders; Oversee the planning, execution, and administration of co-op marketing programs, ensuring compliance with brand, product and co-op guidelines
- Track and manage the budget for co-op marketing and dealer marketing fee allocations, ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders
- Partner with sales / dealer development team to successfully onboard new dealers related to marketing and co-op programs by joining demos, onboarding meetings and renewal/upsell calls when asked upon
- Work and assist internal team and agency partners to represent the dealer channel on marketing and promotional campaigns across paid and organic social media, paid search and special events as required, providing support, ideas and execution of plans
- Support monitoring and maintaining portals for Club Car channel partners, such as the asset management system, StorySlab and Elanders, to ensure all dealer-facing content is accurate and adheres to brand and product guidelines
- Monitor the activities and priorities of our customers and our competitors, and maintain a deep understanding and analysis of the competitor landscape and industry landscape
- Actively participate and support Club Car Dealer-related events, such as the Sales / Dealer Meetings, as well as other events as requested to support the team
QUALIFICATIONS FOR THE JOB
Education:
- Bachelor's degree in Business Administration, Marketing, Design, or related field.
Experience:
- 2-4 years of experience in marketing, product/brand management, content management, or business development
- Has at least 2+ years’ experience in channel marketing role or comparable function
- Previous experience managing budget and financial information
- Can accommodate working as part of a global team
KEY COMPETENCIES
- Excellent written and oral communication skills, including the ability to create and deliver presentations to individuals and groups both in person and virtually as required
- Self-starter that excels in a performance driven environment is detailed oriented and able to thrive in a fast paced, ever-changing environment
- Strong interpersonal skills, a collaborative mindset and professional working style
- Exceptional project and time management skills with the ability to manage multiple projects at one time and balance multiple priorities
- A keen eye for detail and branding
PHYSICAL REQUIREMENTS
- While performing the duties of this job, the employee is regularly required to talk or listen.
- This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed.
- Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Club Car is an Equal Employment Opportunity (EEO) employer. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law.
