Where Performance Meets Purpose
Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.
What You Will Be Doing
As the Director of Growth Marketing, you will spearhead the performance and lifecycle marketing strategy, crafting a unified, data-driven approach to expand the Titleist Performance user base, boost engagement, and enhance long-term retention and revenue. Reporting to the Head of Titleist Performance, you’ll lead both acquisition and retention initiatives, build a high-performing marketing team, and define a forward-looking roadmap that connects with dedicated golfers at every stage of their journey. Your leadership will be instrumental in solidifying Titleist’s position as the premier destination for golf fitness and player development.
Responsibilities Include:
- Define and drive growth strategy
- Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
- Drive customer acquisition, deepen engagement, and increase user retention
- Identify consumer trends aligned with Titleist’s performance and long-term growth goals
- Translate insights into actionable, tangible initiatives
- Lead performance marketing and media strategy
- Oversee paid media, search, social, and in-app marketing efforts
- Ensure high-impact execution across all performance channels
- Leverage data and analytics
- Use data to assess campaign effectiveness and uncover key trends
- Prioritize high-impact marketing opportunities across the user lifecycle
- Cross-functional collaboration
- Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
- Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
- Budget management
- Manage and allocate budgets to support growth marketing strategies effectively
What You Will Bring
- Education
- Bachelor’s Degree in Business Administration or a relevant field, MBA preferred
- Experience
- Minimum of 10 years in growth marketing
- Proven track record in performance marketing within a digital environment
- Specific experience in the application development space
- Preferred experience in health, wellness, tech, fitness, or sports industries
- Start-up environment experience is a plus
- Skills & Attributes
- Nimble and team-centric
- Strong cross-functional communication skills
- Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies
- Skilled in stakeholder communication and management across varying levels of complexity
- Leadership
- Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams
- Experience working in a collaborative, matrixed, and communicative environment
- Specialized Knowledge and Skills
- Proficiency in analytics and marketing technology platforms such as Tableau or similar tools
- Expertise in digital marketing channels and lifecycle strategies including Performance media, CRM, SEO, and personalized user engagement
Our Commitment to You
At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more.
Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.
Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.
Pay Range: $158,670.00-$206,230.00Ready to Make an Impact?
Join us at Acushnet Company and be part of a team that values excellence and innovation.
