The Best Players Need the Best People.
This position provides media advertising strategy and planning support to the Advertising Strategy and Planning team. Responsibilities focus on the sales operational processing and development of PGA TOUR owned and operated – as well as partner – cross-platform media campaigns, from upfront proposals and RFP responses to campaign activation, fulfillment, and analysis.
QUALIFICATIONS
Bachelor's degree in Business, Advertising/Marketing or related field or equivalency
1 year of experience in Advertising, Client Services and/or Sales Support
Excellent verbal, written, and interpersonal skills
Strong critical thinking and analytical skills
Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required
Experience managing budgets, media campaigns and/or programs a plus
Experience with ad trafficking systems (e.g. Google Ad Manager, Freewheel) and order management systems (e.g. AdBook+, Operative, Placements.io) a plus
Golf or sports knowledge/background a plus
RESPONSIBILITIES/DUTIES
Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.
Assist strategy team pods, media sales leads, and internal constituents; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, creative asset gathering, launch and campaign pacing confirmation.
Monitor social campaign activations and ensure that order builds align with trackers and report
Assist with campaign activation requests including screengrab gathering, Rich Media creative service requests, and Systems/Traffic order kickoff trails.
Assist media sales and strategy leads with timely, thorough, and accurate communication with key internal stakeholders (Sales/Corporate Partnerships, Systems Support, Ad Product, Content, Finance and Legal) involved in the media sales and fulfillment process
Develop comprehensive knowledge of the PGA TOUR Digital and partner ad portfolios to support media plan builds
Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape – in conjunction with PGA TOUR’s Corporate Marketing and Business Development departments – and service Official Marketing Partners’, Endemic Marketing Partners’, and Title Sponsors' media campaigns
Special projects or other duties as assigned.
