Performance Marketing Senior Manager
Location: New York City (4 days onsite, Fridays remote)
Reporting To: VP of Brand Strategy
Contract Term: Permanent
ABOUT LIV GOLF
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe, and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts, and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
About The Role
We are looking for an outstanding digital marketer to help us achieve our ambitious growth targets. As a Senior Performance Marketing Manager, you will play a pivotal role in expanding LIV Golf’s global fan base, driving ticket sales, increasing broadcast tune-in, and maximizing fan engagement across digital channels.
This role requires a data-driven and results-oriented strategist who thrives in fast-paced environments and understands how to optimize paid media campaigns for both short-term conversions and long-term brand growth. You will be responsible for managing performance marketing efforts across multiple platforms (Google, Meta, TikTok, programmatic channels, etc.), ensuring effective audience targeting, creative testing, and media mix optimization.
Additionally, you will oversee budget allocation, support attribution modelling and measurement initiatives to track and improve campaign efficiency. Collaboration will be key, as you will work closely with internal stakeholders—including ticketing, broadcast, insights & analytics, creative, and owned-channel teams—as well as external agency partners.
If you are passionate about sports, digital marketing and delivering results, this is an exciting opportunity to make a significant impact at LIV Golf.
What You Will Do
- Develop and execute best-in-class performance marketing strategies to drive awareness, ticket sales, and broadcast tune-in.
- Manage and optimize campaigns across multiple paid media channels, including video, paid search, social, programmatic, and emerging platforms.
- Oversee budget allocation and ensure cost efficiency, balancing short-term conversion goals with long-term fan growth.
- Implement attribution models and work with the insights and analytics team to measure ROI, campaign impact, and understand audience behaviors.
- Develop A/B testing frameworks to optimize creative assets, landing pages, and messaging for maximum performance.
- Work cross-functionally with internal teams to ensure alignment between marketing efforts and broader business goals.
- Partner closely with agencies, ensuring high-quality execution and accountability.
- Stay ahead of industry trends and explore new growth opportunities, including emerging platforms and media channels.
What You Bring
- 5+ years of digital marketing and media experience, ideally in sports & entertainment.
- If previously at a brand, demonstrated success in working with agencies.
- Proven track record in performance marketing, ideally across multiple markets, driving demand, customer acquisition, conversion, and retention.
- Expertise in major advertising and programmatic platforms.
- Strong experience with budget management, forecasting, and financial planning for digital media campaigns.
- Proficiency in website analytics tools (e.g. Google Analytics) and marketing attribution models.
- Expertise in creative testing, audience segmentation, and data-driven optimization strategies.
Who You Are
- A performance-driven, goal-oriented proven marketing leader who thrives on achieving measurable results.
- A proven strategic thinker who can develop ambitious plans and translate them into actionable marketing initiatives.
- A proven self-starter with strong organizational and prioritization skills, capable of managing multiple projects simultaneously.
- A strong communicator with excellent stakeholder management skills, able to align internal teams and external partners.
- A highly analytical professional, with a keen eye for detail and the ability to derive insights from complex data.
- A problem-solver who embraces innovation and is always looking for better ways to drive marketing efficiency.
- A quick learner who can adapt to new tools, platforms, and market dynamics.
- 5+ years of direct experience with major media buying platforms and programmatic investments
LIV Golf Investments is an equal-opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
