Skills
Digital marketing, digital marketing strategy, digital marketing operations
About
I am a highly motivated strategic thinker with 23 years’ experience leading multi-disciplinary teams to ensure efficient workflow and profitability.
Throughout my career, I have had direct responsibility for defining the strategic direction and creating the integrated campaigns/efficient operations to deliver said strategy. My previous responsibilities have included: (i) end-to-end digital marketing strategy creation and planning; (ii) analysis and procurement of tools/systems need to deliver strategy; (iii) defining working processes, workload planning and allocation; and (iv) monitoring activity/performance and reporting to stakeholders.
My experience of strategic digital marketing, process management, project management, account management, and business development provides a unique skill set; I can consult with key stakeholders and secure buy-in.
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