Details
Skills
❖ Strategic Alliance/ Partner Management
❖ Programme/Project Management
❖ Product Management (Sports & SaaS)
❖ Customer Relationship Management
❖ Salesforce.com and platform solutions
❖ CRM & ERP sales implementation ❖ Scope 3 carbon audit solutions
❖ Business plans and forecasting (excel)
❖ Food Industry, Sports & Retail
❖ User journey mapping & user stories
❖ Discovery, design workshops and UAT
❖ Mentoring and coaching
About
Results-oriented and accomplished entrepreneurial Strategic Alliances and Channel Partner Manager, working with an establish network or building from scratch, to drive indirect revenues and extend the brand reach. Established new partner evaluation methodology to ensure the correct fit based on a scorecard approach, initiative a partner management board and focus on mutual success aligned to the business objectives. Created demand generation campaigns to drive partner client referrals. Use CRM and marketing automation strategy and tactics based on the Salesforce.com consulting experience, to deploy lead nurture campaigns and optimise the opportunity management process to leverage upsell and cross selling. Use of sales methodologies to optimise lead qualification, sales opportunities management and layer forecast category assignment to inform C-suite resource forecasting.
Experienced working with infrastructure vendors, Global Service Integrators, and vertical specialists, such as Product Lifecycle Management vendors. As Programme Manager for Testing, Inspection and Certifications TIC created a business process application for Global food inspections, providing team productivity, data accuracy and real-time data. Power BI analytics and API to client ERP. Lead role for ESG initiatives at SGS and FCID, to define a Scope 3 carbon footprint validation service offering, working with scheme providers, food retailers, brands, animal feed supplier and carbon tracking solution providers. Led a start-up to develop a unique mobile application with CRM and Marketing Automation. Launched an MvP in 2020. Fundraising with incubators, venture capital funds and crowdfunding. Worked in the sports industry (Golf) in sales and product marketing management, responsible for revenue growth, recruitment and reinvention for field sales teams, distributors, inside sales and customer support.