Anonymous

Details

Skills

Digital Marketing: SEO (on-page and off-page), SEM, Google Analytics.
CRM Management: Optimization and strategic use for customer relationships.
Social Media Management: Instagram, Facebook, LinkedIn, YouTube.
Email Marketing: Design and execution of campaigns, newsletters, loyalty programs.
Web Development: WordPress site design.
Advertising and Promotions: Multichannel campaigns (offline and online).
Visual Merchandising and POS: Supervision and control of marketing materials at points of sale.
Influencer Marketing: Negotiation and execution of influencer and player collaborations.
SEO and Web Content Strategy: Creation and publication of articles.
Budget Management: Administration and optimization of marketing budgets.
Media Analysis: Monitoring and evaluating media impact.
Event Management and Public Relations.
Inbound and Outbound Strategies.
Showroom Management.
Consulting and Reporting: Preparation of reports and digital advisory.

About

Advertising and Promotional Campaign Management: Design, planning, and execution of multichannel campaigns (traditional and digital media). Development of seasonal promotions and strategic discounts to boost sales at key moments.
CRM and Customer Management: Leadership in CRM optimization to strengthen customer relationships, improve decision-making, and maximize point-of-sale (POS) investment.
Influencer Marketing and Player Relations: Design and execution of collaboration contracts with influencers and players, aligned with marketing and brand positioning objectives.
Visual Merchandising and POS Management: Supervision of the distribution and control of marketing materials at points of sale, ensuring consistency with the brand's visual identity.
Regional Sales Coordination: Fluid communication with sales teams to ensure the correct implementation of commercial strategies in direct and indirect channels.
International Collaboration: Continuous synchronization with the marketing team in the United Kingdom to ensure consistency in global launches and communications.
Budget Management: Efficient administration of the annual marketing budget, optimizing resources and maximizing return on investment.
Internal and External Communication: Responsible for communication with customers and consumers, including the preparation of newsletters and informational materials.
Public Relations and Events: Organization of brand events and management of relationships with key media and stakeholders in the golf industry to increase media coverage.
Digital Marketing and After-Sales: Supervision of online content, moderation of digital communities, and management of the after-sales experience.