Details
Skills
Marketing & Brand Strategy
Integrated marketing campaigns | Omnichannel activation | Go-to-market strategy
Sponsorship, partnerships & endorsements | Brand positioning & identity
Golf / sports / destination marketing | Lifestyle & membership branding
Digital & Performance Marketing
CRM & customer journey design | Paid media (SEM, Social, Programmatic)
Data-driven growth marketing | Audience segmentation & retargeting
Website UX, analytics & conversion optimization
Content & Creative Leadership
Creative direction | Storytelling | Campaign ideation | Video & social content
Event & tournament marketing | Influencer & community engagement
Copywriting | Art direction | Production management
Business & Partnership Development
Sponsorship activation with clubs, tours & golf brands
Cross-functional collaboration with hospitality and leisure partners
Strategic alliances & co-branded marketing programs
Leadership & Operations
P&L ownership | Budget planning | Agency and vendor management
Team leadership & mentorship | Operational efficiency & AI-enabled processes
KPI measurement & ROI reporting
Technical & Tools
HubSpot | Salesforce | Google Analytics | Meta Ads Manager | Adobe Creative Suite
AI marketing tools (ChatGPT, Synthesia, Mutiny, Zapier)
Golf marketing platforms & club management software (familiarity with foreUP, ClubEssential, etc.)
About
Canadian marketing leader with over 20 years of experience driving brand growth, customer acquisition, and digital transformation across global markets. Most recently based in Dubai, he led multi-disciplinary teams across brand, performance, PR, CX, and creative to deliver measurable business impact for clients across lifestyle, sports, leisure, and destination.
His career spans agency and consultancy leadership roles within WPP, Publicis and Havas, where he built integrated marketing ecosystems that connected strategy, creativity, and technology. Darius specializes in brand architecture, growth marketing, and AI-enabled customer engagement helping organizations modernize their marketing operations while maintaining brand integrity and regulatory compliance.
Darius is focused on applying his international expertise to focus on his passion: a career in Golf.
Profile Photo
