Details
Skills
My core professional skills include strategic sales leadership, multi-channel sales management, and full P&L responsibility. I am experienced in leading, coaching, and developing high-performing sales teams, as well as working with international HQs to align local execution with global strategy. I have delivered change and transformation projects, improving profitability and expanding market reach. I am skilled in product life cycle management, commercial contract negotiation, and using data to inform decisions. I also bring strong stakeholder management and the ability to influence at senior levels. Alongside my commercial expertise, I am adaptable, entrepreneurial, and passionate about delivering excellent customer service and business growth.
About
I have over 20 years of experience leading sales growth across golf, sports, technology, and FMCG. My career includes senior roles with Northern Golf, Haier Europe, and Callaway Golf, where I consistently delivered strong revenue results. At Northern Golf, I achieved more than 30% growth in one year, while at Callaway Golf I helped grow sales from £29m to £43m, making it the number one brand in the UK and Ireland. I bring to an employer a proven track record in building and executing long-term sales strategies, growing brands, and leading teams to achieve ambitious goals. My leadership style is customer-focused and results-driven, with a strong ability to create sustainable growth by combining strategic planning, market insight, and executional excellence.
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