Details
Skills
Sales Leadership & Strategy
Business Development & Account Management
Revenue & Profit Growth
Negotiation & Contract Management
Market Analysis & Trend Forecasting
Team Building & Talent Development
CRM & Sales Automation Tools
Cross-functional Collaboration
Stakeholder Engagement
Strong problem-solving and decision-making
Excellent communication and interpersonal skills
About
With over 20 years of experience in high-performance sales leadership, I bring a strategic, results-driven approach to the golf industry—focused on driving sustainable revenue growth, expanding market presence, and building customer-centric, high-performing teams.
Specialising in both B2B and B2C channels, I’ve led complex go-to-market strategies, developed strategic partnerships, and executed data-driven sales initiatives across enterprise, government, and consumer markets. These skills are directly transferable to golf businesses looking to scale—from equipment manufacturers and technology providers to clubs, resorts, and service platforms.
My core strengths include customer acquisition and retention, P&L management, and leading business transformation aligned with evolving consumer behaviors and market trends in the golf space.
I’m passionate about building scalable, modern sales frameworks, mentoring rising talent, and fostering a collaborative culture that drives real, measurable outcomes—whether that’s increased membership, stronger retail performance, or enhanced sponsorship and partner value.
My leadership style is hands-on, metrics-focused, and deeply aligned with operational excellence and delivering exceptional customer experiences—on and off the course.
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