Details
Skills
Golf & Sports Marketing Expertise – Growth of golf e-commerce marketplace and partner ecosystem.
Go-to-Market Strategy – Launching new products and services across SaaS, healthcare, and retail.
Business Development & Partnerships – Building strategic alliances, affiliate programs, and co-marketing campaigns.
Brand & Content Development – Crafting positioning, messaging, and campaigns that drive awareness and sales.
Digital Marketing & eCommerce – Paid ads, social media growth (5K+ Instagram followers), SEO, and Shopify.
Customer & Partner Enablement – Creating resources, training, and programs that drive adoption and loyalty.
Event & Community Building – Managing trade shows, customer groups, and partner-led initiatives.
Analytical & Tech Skills – Salesforce, Google Analytics, HubSpot, Adobe Creative Suite, Shopify, and AI-powered marketing.
Leadership & Collaboration – Cross-functional team leadership and stakeholder alignment across industries.
About
I am a strategic marketing and partnerships leader with 12+ years of experience in product marketing, e-commerce, and brand development. Currently, I direct marketing and partnerships for The 76 Marketplace (formerly The 1803 Marketplace), where I help emerging golf and lifestyle brands grow their presence, increase sales, and connect with new audiences. I specialize in creating go-to-market strategies, building brand awareness, and forging partnerships that deliver measurable business growth.
My career spans launching innovative digital platforms, driving adoption of new products in healthcare and SaaS, and scaling brand ecosystems from start-up to enterprise. In golf, I’ve successfully grown site traffic by more than 50x, increased sales from $200 to $4,000 monthly, and built a network of 25+ golf brands. I bring a unique blend of entrepreneurial drive, creative storytelling, and commercial strategy that translates directly into helping golf businesses reach new customers, strengthen partnerships, and expand their footprint in a competitive marketplace.