Details
Skills
Golf & Coaching Expertise
Former professional golfer with European Tour experience
PGA-Approved Golf Psychology Coaching Certificate
Golf coaching across all ability levels, from amateur to professional
Specialist in game strategy, scoring optimization, and mental performance
Deep understanding of golf culture, traditions, and luxury service standards
Experience working alongside elite coaches (e.g., Dr Paul Hurrion)
Customer Experience & Hospitality
Premium guest service delivery at elite resorts (Gleneagles, JCB Golf & Country Club)
Proven ability to represent luxury brand values in high-end environments
Event and client experience management in high-footfall, high-expectation settings
Strong interpersonal and communication skills, with a warm and professional manner
Leadership & Management
Experience managing and training teams of 25+ staff in customer-facing roles
Leadership roles in education: Head of Boarding, Deputy Head, Houseparent
Skilled in recruitment, safeguarding, behaviour management, and wellbeing
Strategic planner with experience in operations, weekend programming, and cost control
Mental Health & Personal Development
Qualified Mental Health First Aider
Employment Specialist supporting individuals with mental health challenges
Experience coaching and mentoring veterans through golf-based recovery programmes
Business & Administration
GCMA Member – Principles of Golf Club Management
Experienced in HR, payroll, compliance, health & safety, and safeguarding
Spraying Certificates – PA1 & PA6
Personal Licence Holder
Proven sales and customer engagement success (top regional performer at O'Donnell Moonshine)
Additional Skills & Attributes
Active golfer (Handicap: 5) and multi-sport background
Strong network in the golf, hospitality, and events industries
Experienced public speaker and brand representative
Passion for using golf to support wellbeing and social causes
Resilient, adaptable, and values-driven approach to leadership and service
About
Career Summary
I'm a commercially minded golf industry professional with a passion for delivering world-class experiences, both on and off the course. With a background as a former European Tour player and PGA-qualified coach, I've spent my career combining technical golf expertise with luxury hospitality, leadership, and customer service.
I've had the privilege of working at some of the UK's most prestigious venues, including Gleneagles and JCB Golf & Country Club, where I provide bespoke caddying and coaching experiences that reflect the highest standards of the game. My approach is grounded in empathy, professionalism, and a deep respect for the traditions of golf.
Beyond the fairway, I’ve held senior roles in education, led large-scale events and sales teams, and worked within the NHS to support people with mental health challenges back into meaningful employment. I’m also deeply committed to using golf as a positive force in people’s lives, which is why I support veterans through the Caddie School for Soldiers.
Throughout my career, I’ve built a strong and diverse network across golf and business, and I’m always looking for opportunities to grow, collaborate, and contribute to something meaningful.
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