Details
Skills
Digital Marketing & Lead Generation -
- Facebook advertising campaign management and optimisation
- Email marketing automation with high-performing nurture sequences
- Sales funnel development and conversion rate optimisation
- SEO-optimised content creation and keyword strategy
Content Creation & Strategy -
- Multi-channel content marketing (YouTube, blog, social media, podcasts)
- Brand voice development and compelling copywriting
- Video content production and repurposing across platforms
- Webinar creation and live event marketing
Sales & Business Development -
- B2C sales with consultative approach and strong conversion rates
- Lead qualification and pipeline management
- CRM systems implementation and management
- Customer relationship building and retention strategies
Leadership & Management -
- Cross-functional team leadership (creative, technical, sales teams)
- Training programme development and delivery
- Multi-location business management
- Community building and member engagement strategies
About
I've been passionate about golf my whole life, and after 20+ years building businesses through digital marketing and lead generation, I'm ready to combine the two. As Captain of Kirkbymoorside Golf Club next year, I know golf inside out - the community, the culture, what makes golfers tick.
My background is all about getting results - I've built online communities, run successful Facebook ad campaigns, created email marketing that actually works, and generated serious leads for multiple businesses. Now I want to use those same skills to help golf businesses grow.
Whether it's helping a course attract new members, marketing golf equipment that golfers actually want to buy, or promoting golf experiences that get people excited about the game - I get it. I understand golfers because I am one.
I'm keen to travel and work wherever there's an opportunity to make golf businesses more successful. After years of building other people's dreams, I'm ready to work in the industry I'm genuinely passionate about.
Golf's been my escape for years - now I want to make it my career.
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