Skills
- Proven expertise in event activations and stakeholder engagement, driving brand ROI through strategic initiatives
- Skilled in managing global partnerships, navigating cultural differences, and executing projects seamlessly across diverse regions
- Vast experience in business development, client acquisition, and creating new growth opportunities
Strong sales strategy development and execution, consistently meeting and exceeding targets
- Excellent relationship management and client engagement, ensuring long-term, mutually beneficial partnerships
- Expertise in business and strategic planning, with a focus on delivering measurable results
- Proficient in marketing initiatives and brand awareness strategies to elevate brand presence and market share
- Experience in SaaS and CRM platforms for managing client relationships and tracking sales performance
- Expertise in MS Office Suite (Excel, Word, PowerPoint) with advanced skills for data analysis and reporting
- Leadership experience in managing diverse teams, ensuring a positive and productive environment
About
I am a passionate relationship builder with an extensive global network spanning all levels of major golfing organisations. Known for my ability to connect with individuals across diverse roles, cultures, and backgrounds, I excel at gathering key insights and delivering focused support in any scenario. My experience working across multiple regions has given me a strong understanding of cultural differences, enabling me to navigate international markets with sensitivity and effectiveness.
With vast experience in building, managing, and developing strategic partnerships, I am skilled in creating commercial agreements and driving long-term collaborations. Whether working independently or as part of a team, I am dedicated to exceeding expectations and consistently delivering exceptional results. I am also confident in challenging conventional thinking to drive meaningful change, both internally and with clients and partners.
Since 2021, I have grown a UK-focused role into a global operation, identifying and pursuing opportunities across the Middle East, Asia, the US, Africa, and Latin America. Additionally this expansion has established a strong international presence for our other brands, all of which I now have global responsibility for.
In the golfing sector, I maintain strong relationships and ongoing projects with key organisations, including the R&A (HQ and regional directors/managers), CPG, DP World Tour, Legends Tour and Golf Foundation. On the commercial side, I lead global distribution and licensing agreements for our products and services.
I also actively support federations worldwide in golf development, activations, funding, and commercial initiatives. For example, in the UAE I work and have input across all levels of the golfing communities, from grassroots programmes and corporate structures to retail operations.
Comfortable managing multiple projects with diverse objectives across international markets, I am committed to ensuring all stakeholders’ needs are met with professionalism, cultural awareness, and excellence.