Reporting to the Director of Hospitality, the Senior Manager, Masters Hospitality oversees the Official Masters Hospitality (OMH) program to deliver world-class experiences that reflect the prestige and tradition of Augusta National Golf Club. The position serves as the primary operational liaison to the external hospitality management partner and, in collaboration with that team, leads the development and delivery of premier hospitality services for the Masters Tournament. The role also cultivates strategic relationships with local vendors and establishments to extend OMH’s impact and reach.
By developing and delivering high-touch services such as housing, transportation, catering, special events, and VIP experiences, the Senior Manager ensures an exceptional level of service for OMH clients. The role drives innovation in hospitality systems and programming, recommends long-term strategic initiatives, and stewards key partnerships to strengthen the Masters Tournament’s global reputation while reinforcing its local presence.
This position is a full-time, on-site role in Augusta, GA.
Essential Functions of the Job
- Lead the day-to-day relationship with the external hospitality management partner, driving strategic initiatives, service design, staffing, and program enhancements across all OMH offerings.
- Define and uphold service standards that ensure exceptional guest experiences; monitor quality, resolve escalations, and implement continuous improvements that reflect the prestige of the Masters and Augusta National Golf Club.
- Oversee planning and execution of all hospitality programming, including housing, transportation, catering, guest services, and special events, to deliver a seamless, high-touch experience.
- Shape the long-term vision for OMH by identifying opportunities for innovation, optimizing systems and workflows, and recommending enhancements that elevate service quality and operational efficiency.
- Develop and manage OMH operating budgets; analyze expenditures, negotiate favorable pricing, and ensure responsible stewardship of financial resources.
- Partner with internal departments (e.g., Marketing and Communications, Tournament, Merchandise, Finance) to align OMH initiatives with broader Tournament priorities and ensure integrated planning and execution.
- Build and maintain strategic relationships with key vendors and partners, including hotels, local businesses, private homeowners, hospitality providers, and local restaurants and golf courses.
- Evaluate program performance using guest feedback, operational metrics, and partner input, translating insights into improvements for future Tournaments.
- Identify and mitigate operational risks; ensure adherence to Club policies and regulatory requirements to safeguard guests and the brand.
- Accountable for effective financial management, including effective allocation of payroll, and management of overtime spend for the team.
- Responsible for the performance improvement and development of direct reports.
- Performs other duties as assigned in support of Augusta National’s strategic objectives.
Physical Demands
- Acceptable level of hearing and vision to perform job duties.
- Occasionally required to walk and work with hands and arms, lift up to 50 pounds and/or drive a golf cart.
- Occasionally required to sit and use their hands and fingers to operate a computer
- Constantly required to walk, talk, hear, and see.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Other Duties and Responsibilities
- Support the Director of Hospitality with special projects, long-range planning, and departmental initiatives as needed.
- Assist in developing training materials, staffing plans, and operational guides for internal teams and external partners.
- Conduct site visits, vendor evaluations, and market research to identify emerging hospitality trends and potential service enhancements.
- Prepare presentations, briefings, and post-event reports for senior leadership, highlighting operational outcomes and recommended improvements.
- Contribute to the development of crisis management and contingency plans for hospitality operations.
- Perform additional duties assigned to support the success of the Masters Tournament and the Club and Hospitality team.
Qualifications:
Skills/Knowledge/Attributes:
- Exceptional project management skills, with the ability to oversee detailed planning, logistics, and execution in fast-paced, high-expectation environments.
- Strong relationship-building and vendor-management capabilities; adept at negotiating contracts and maintaining service excellence.
- Advanced communication and interpersonal skills, with the ability to represent the organization professionally and diplomatically.
- Strong analytical and strategic thinking skills, including the ability to evaluate program performance and recommend improvements.
- Demonstrated ability to innovate hospitality services and integrate new technologies or systems.
- Deep commitment to delivering world-class guest experiences with meticulous attention to detail.
Relative Experience/Education:
- 7+ years of progressively responsible experience in luxury hospitality, large-scale event operations, or premium guest services.
- Previous leadership experience preferred.
- Proven track record managing complex, high-profile hospitality programs with multiple service components (e.g., transportation, lodging, catering, premium events).
- Bachelor’s degree in Hospitality Management, Business Administration, Event Management, or related field preferred.
- Experience leading cross-functional teams and managing relationships with third-party operators or external service partners.
- Prior experience with sporting events, entertainment venues, or VIP client programming strongly preferred.
Required License(s):
- Possess a valid driver’s license and/or successfully complete the Club’s internal motor vehicle training program.
Work Authorization & Sponsorship
Applicants must be legally authorized to work in the United States at the time of hire. We are unable to provide visa sponsorship for this position.
Projected Work Schedule:
Must be available for a varying work schedule to include days, evenings, weekends, holidays, and overtime as required.
