Title: Social Media and Content Specialist
Reports to:Director,
Brand and Real Estate Marketing
Location:Toronto,
Ontario
Job Type:Full-time Permanent
About
Cabot:
Cabot is a global developer and operator of world-class golf destinations with a growing portfolio of six Cabot properties and four Cabot-managed properties. The Cabot portfolio includes Cabot Cape Breton in Nova Scotia, Canada, Cabot Saint Lucia in the Caribbean, Cabot Revelstoke in British Columbia, Canada, Cabot Citrus Farms in the United States, Cabot Highlands in Scotland, and Cabot Bordeaux in France. With extensive expertise in golf and hospitality management, Cabot also oversees the operations of several premier golf courses through its Cabot-managed properties in the U.S., including: Cascata Golf Club and Serket Golf Club in Las Vegas, Nevada; Grand Bear Golf Club in Saucier, Mississippi; and Chariot Run Golf Club in Laconia, Indiana.
Cabot
continues to cultivate a legacy of excellence, providing guests and homeowners
with exclusive access to bespoke, destination-inspired experiences and a
commitment to exceptional service across its luxury residential and boutique
resort offerings.
Position
Overview:
Reporting
to the Director, Brand and Real Estate Marketing, the Social Media &
Content Specialist is a key member of Cabot’s Home Office marketing team,
responsible for driving brand visibility and engagement through compelling
digital storytelling. This role supports the management all social media
platforms, coordinates content production, assists in partnering with
influencers and creators, and supports the execution of paid media strategy and
execution —all in support of Cabot’s mission to “Create Magical Places.”
Profile:
This
role plays a vital part in how the Cabot brand shows up every day across social
channels. The ideal candidate is a creative, data-informed storyteller whose
efforts contribute to broader departmental goals and who brings aesthetic
sensibility and digital fluency to everything they do. They are a trusted teammate who embodies Cabot’s values of confidence,
authenticity, humility, and warmth, and are energized
by the opportunity to shape how the brand is experienced in real time. They
play an essential role in expressing what makes Cabot distinct—shaping content
that captures the spirit of unrivalled golf, reflects a sense
of authentic place, and invites audiences
into a world of remarkable moments.
Core
Responsibilities:
Social
Media Management:
- Coordinate
multi-platform content calendars across all properties
- Curate,
schedule, and publish engaging content; monitor and respond to community
interactions
- Track
and report monthly performance metrics; provide optimization insights
- Monitor
user-generated content (UGC), brand sentiment, and social trends
- Assist
in executing paid social strategy in support of brand and real estate goals
- Stay
ahead of platform trends and best practices, leveraging insights and data to
shape paid social strategy and drive brand awareness
- Support
the growth of Cabot’s YouTube presence, including strategy, content planning,
and optimization aligned with platform best practices.
Content
Curation & Creation:
- Maintain
a centralized and organized content library (e.g., Dropbox) and help manage
media kits and accolade folders.
- Fulfill
asset requests across departments for media, sales, website, and marketing
needs.
- Coordinate
the planning and execution of multi-channel content series, campaigns, and
activations in collaboration with cross-functional teams.
- Support
content capture at events; ensure timely delivery and distribution of photo and
video assets.
- Identify
content gaps and propose high-impact ideas that support annual marketing
objectives.
- Conduct
light editing as needed (e.g., Photoshop, Lightroom).
- Support
tracking of the content and photography budget; track performance and audience
engagement.
- Regularly
report content performance and engagement insights to inform strategy and
ensure alignment with Cabot’s brand standards and storytelling approach.
- Assist
in updating Cabot media kits and lead brand campaign launches, ensuring all
social, content, and photography assets align with overarching storytelling
initiatives.
Influencer
and Creator Partnerships:
- Assist
in building and coordinating a vetted network of photographers, influencers,
and content creators to support on-brand storytelling and campaign initiatives.
- Support
the development of creative briefs, shot lists, and mood boards tailored to
specific property and campaign needs.
- Coordinate
outreach and vetting to scheduling, on-site support, and post-production
delivery.
- Maintain
and grow a creator database; lead partnership reporting initiatives to track
performance, engagement, and ROI.
- Stay
current with influencer marketing trends and identify new opportunities for
collaboration.
- Support the implementation of baseline contract requirements and
best practices for partnerships.
- Assist
in maintaining social analytics dashboards and performance KPIs; contribute to
monthly reporting and share actionable insights to guide future content and
influencer strategy.
Cross
Functional Collaboration:
- Brand,
Real Estate, and Hospitality Marketing
- Sales
& Member Services Teams
- Public
Relations & Communications
- Onsite Operations Teams
- External
Content Creators (Photographers, Videographers, Influencers)
- Paid
Media & Digital Marketing Agencies
Skills:
- Strong visual and editorial judgment with
the ability to curate high-impact, on-brand assets from extensive content
libraries.
- Exceptional creative and professional
writing skills.
- Skilled in writing and editing copy for
digital content with attention to tone, clarity, and brand voice.
- Proficient in Dropbox, Adobe Creative
Suite, Microsoft 365, and social media scheduling and analytics platforms.
- Comfortable making data-informed decisions
and conducting A/B testing to drive engagement and reach.
- Foundational knowledge and enthusiasm for
building and supporting YouTube content strategy and growth.
Key Personal Characteristics &
Interests
- Detail-oriented, highly organized, and
self-motivated.
- Passionate about storytelling and digital
brand building.
- Proactive, curious, and adaptable to
evolving social trends.
- Collaborative and comfortable working
cross-functionally.
- Interest or background in golf,
hospitality, or lifestyle brands is a strong asset.
Education and Work Experience
- Experience with social media management,
including content calendar planning, publishing, and performance reporting
across multiple platforms and accounts.
- Acquainted with editing tools
including Photoshop, Lightroom, CapCut, and in-platform content tools.
- Familiar in creating briefs, mood boards,
and shot lists for influencer, photography, and video production needs.
- Experience using Dash Hudson for
content planning, performance insights, and optimization.
- Formal post-secondary education, ideally a
bachelor’s degree in marketing, Communications, Digital Media, or a related
field preferred.
- Required 1–3 years of relevant
experience in social media, digital content, or brand marketing (agency or
in-house preferred).
