ABOUT LIV GOLF
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.
Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
ROLE OBJECTIVE/THE TEAM
As Director of Guest Services, you’ll be at the forefront of redefining what a world-class fan experience looks like. You will be the architect behind the guest journey, ensuring every touchpoint is intentional and engaging. From first arrival to final farewell, you'll lead the charge in creating welcoming, accessible, and exciting on-course experiences. If you’re driven by operational excellence, passionate about fan-first service, and energised by innovation, this is your opportunity to shape how fans experience LIV Golf across the globe.
JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING
Guest Service Strategy & Execution
Design and implement the end-to-end guest journey from point of arrival to course navigation, ensuring every touchpoint is intuitive, inclusive and in alignment with LIV Golf’s brand personality and standards.
Create scalable guest service models and operational playbooks to drive consistency and excellence across all global tournament stops.
Develop on-course guest service policies, arrival formalities, and wayfinding strategies that enhance guest knowledge and comfort.
Lead the development of Family Services offerings, including nursing areas, changing stations and stroller parking.
Oversee the design, certification and operation of sensory spaces for neurodiverse fans and their families.
Establish and manage Lost and Found protocols that are secure, guest-friendly, and easily accessible throughout the event.
Manage the Guest Services inbox throughout the season with a proactive, thoughtful approach, responding to fan inquiries and directing communications to internal teams as needed.
Fan Services & Staffing Oversight
Build and oversee a comprehensive Fan Services program, including advanced guest communications and on-site information booths.
Partner alongside Event Management Teams to determine appropriate staffing levels and deployment plans for guest services at each tournament.
Develop training materials and direction for ambassador teams, ensuring consistent, high-quality fan interactions and service delivery.
Work cross-functionally with Operations, Security and Ticketing to ensure a seamless and unified experience across all general admission touchpoints.
Work closely with Event Management partners to assess course layouts and plan fan service points, management and directional signage.
Serve as a primary on-site lead during tournament week for guidance on general admission guest-facing services.
Develop and implement ADA processes throughout the course, ensuring full compliance across all GA fan areas.
Feedback, Reporting & Continuous Improvement
Develop alongside the Analytics team real-time feedback collection tools and post-event survey metrics to track guest satisfaction.
Continuously assess and elevate guest services through innovative, best-in-class offerings that keep LIV Golf ahead of the curve.
Identify trends and recommend actionable insights to improve service delivery and increase on-course guest satisfaction.
Manage budgets for Guest Services-related expenses.
REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU
5+ years in event guest services, live sports/entertainment, or fan experience roles.
Proven track record of managing large-scale, high-attendance events with a customer-first mindset.
Experience overseeing teams across multiple time zones, with strength in operations and guest flow strategy.
Experience in creating scalable processes and training manuals for fan-facing roles.
Strong leadership and communication skills; able to manage multiple stakeholder groups and vendors.
Passion for innovation and servicing, with a detailed eye for elevating the fan experience
Willingness and ability to travel globally.
YOU WILL THRIVE HERE IF
Background in golf, sports leagues, theme parks, or live entertainment venues.
Experience with accessibility, inclusion, and sensory-sensitive guest programming.
Global event experience and a team player mentality.
Problem-solving with a can-do attitude.
Excellent verbal and written communication skills.
Ability to collaborate and communicate project statuses effectively.
Ability to build strong working relationships across all levels of the business
LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.
We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.
LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
