The Best Players Need the Best People.
This position is responsible for ticket sales strategy to optimize ticket pricing, on-sale timing, and promotional strategies for PGA TOUR Events. This role will be responsible for ticket admission revenue performance by leveraging data, developing pricing frameworks, and delivering actionable insights to maximize revenue and attendance.
Qualifications:
Bachelor’s degree in Business or a related field required
Ten to fifteen years related experience required, with a minimum of 5 years of experience in in the computerized ticketing industry or related field. Proven management/leadership experience is also required
Archtics and Ticketmaster ticketing systems experience required
Salesforce CRM experience preferred, but not required
Excellent communication, problem solving, and presentation skills required
Experience with reporting and business intelligence tools required, as well as, familiarity with accounting procedures and principles
Responsibilities:
Develop dynamic pricing models based on market trends, historical performance, customer behavior, and competitor benchmarks
Regularly review and adjust pricing to respond to market behavior
Design and implement effective ticket-on-sale strategies, including presale, general sale, staggered release, and inventory holdbacks
Partner with marketing, operations, and partners to align on launch timelines, segmentation tactics, and messaging
Forecast sales pace and monitor early indicators to refine strategies in real-time
Performance Analysis & Reporting
Monitor daily sales performance across all channels and events, identifying variances and opportunities
Develop dashboards and reports to communicate key metrics to internal stakeholders
Perform post-event analysis to assess pricing effectiveness, promotional performance, and conversion trends
Generate actionable insights and recommendations to improve revenue, sell-through rates, and fan engagement
Test and iterate on ticketing tactics (e.g., bundles, time-based pricing, flash sales) to drive incremental sales
Stay abreast of industry best practices and introduce innovative pricing and promotional strategies
Special projects or other duties as assigned
Contribute to departmental goals and operations
