ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visithttps://www.topgolfcallawaybrands.com
Callaway Golf is seeking a Manager, Retention Marketing to lead strategies that drive customer retention, reactivation, and engagement—primarily through our email channel, but also extending into SMS and emerging platforms. This role is responsible for ideating, executing, and optimizing data-driven programs that increase repeat purchase rates and customer lifetime value.
We are looking for a marketing leader with direct experience with outbound marketing (email, SMS, or push), a high degree of comfort with data, an analytical & inquisitive mindset, and a strong desire to build a relationship with Callaway’s current and future customers. Candidates should also exhibit the intellectual curiosity required to stay on top of intra-company and industry trends and to apply best practices to our business.
This is a highly cross-functional role with exposure to senior leadership and strategic initiatives across ecommerce, CRM, analytics, and digital experience.
ROLES AND RESPONSIBILITIES
- Lead the development, execution, and performance of retention-focused campaigns including lifecycle, triggered, and promotional email programs.
- Own the experimentation roadmap—design A/B tests, interpret results, and scale what works.
- Define and evolve segmentation frameworks that support a personalized, customer-first experience.
- Collaborate across marketing, creative, product, ecommerce, and analytics teams to drive alignment and impact.
- Establish a performance reporting cadence: track KPIs, analyze trends, and deliver actionable insights to internal stakeholders and leadership.
- Manage and mentor a small team; foster a high-performance, growth-minded culture.
- Oversee key vendor relationships and tech integrations.
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Strong proficiency in data analysis, segmentation strategy, and campaign performance reporting.
- Advanced Excel and PowerPoint skills
- Familiarity with Customer Data Platforms (e.g., ActionIQ, Segment, Salesforce CDP).
- Highly organized, self-motivated, and comfortable in a fast-paced environment.
- Ability to understand, interpret, and enforce corporate policies.
EDUCATION AND EXPERIENCE
- Minimum 5 years’ experience in online marketing, including a minimum of 3 years’ experience with email marketing.
- 2+ years of experience managing or mentoring direct reports.
- Strong proficiency in data analysis, segmentation strategy, and campaign performance reporting.
- Strong written and verbal communication skills, with an ability to influence across levels and teams.
- Detail-oriented and inquisitive, with a passion for optimization and innovation.
- Preferred: SMS experience
PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)
- Work is performed in a designated professional office workstation and environment.
- Extensive use of office equipment, including computer, calculator, copier, fax, and other business-related machines and software.
- Regularly required to work at computer 3+ hours per day.
- Regularly required to sit, stand, and use hands to perform typing and grasping.
- Frequently required to bend at the neck.
- Occasionally required travel in the U.S. (15% - 25%)
- Occasionally required to travel to corporate or industry events.
- Occasionally required to lift and/or carry up to twenty-five pounds, regularly lift and/or carry up to fifty pounds.
- Specific abilities required by this job are the ability to distinguish colors, close vision, and the ability to adjust focus.
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DE&I and EEOC:
Inclusion & Diversity:As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
