The Golf Marketing Officer will play a central part in Northern Ireland’s exciting golf tourism journey over the next number of years.
At Tourism Northern Ireland (Tourism NI), our overall objective is to increase international visitor numbers and spend and the continued development of a world class destination.
The Job Holder will support the Golf Marketing Unit in delivering the NI Golf Tourism Strategic Vision and will involve working closely with the golf industry and international trade.
The Golf Marketing Officer will support the Golf Marketing Manager in the development and implementation of the Strategic Golf Marketing Framework which will enhance Northern Ireland’s positioning as Made for Golf. The overall objective of this Framework will be to raise the international profile of Northern Ireland, integrate geographic activity and increase golf tourism in the lead-up to, during and after Northern Ireland’s hosting of major golf events.
About Tourism NI
Tourism Northern Ireland is responsible for the development of tourism in Northern Ireland, supporting the industry and marketing the region as a destination. As a non-departmental public body of the Department for the Economy, it works closely with other tourism organisations to grow the visitor economy. In 2023, almost two million overseas visitors generated £1.2 billion in tourism expenditure. Around 70,000 people work in the industry (9 % of all jobs), with over 70 % located outside Belfast, helping to drive regional growth. Tourists increasingly seek authentic local experiences, of which Northern Ireland has abundance.
Culture & Benefits
Generous Leave Allowance
- 25 days’ annual leave (pro rata for part-time), rising to 30 days after five years
- 12 public/bank holidays
Hybrid Working
- Blend of home/remote working and office-based work at Linum Chambers, Belfast
- Travel across NI, UK, RoI and overseas as required
- Core hours 9 am–5.15 pm, with flexibility outside these times
Career Development
- Internal mobility, secondments and permanent role applications encouraged
- Award-winning learning and development support
- Study leave and financial assistance for professional memberships
Future Planning
- Attractive pension scheme (19 % employer contribution; 5.5–10.5 % employee)
- Progressive salary scale
- Enhanced family leave
Your Health & Wellbeing
- 24/7 Inspire Wellbeing counselling and support
- Occupational Health Service & Benenden Health access
- Eye-test assistance for DSE users
- Cycle-to-work scheme
Work/Life Balance
- Flexitime, career breaks, job-share, term-time & part-time working options
- Generous leave & public holiday allowances
About the Role
Job Title: Golf Marketing Officer
Post Type: Full Time
Duration: Permanent
Division: Marketing
Grade: Staff Officer
Remuneration: £34,524–£35,712 (rising to £37,694–£38,990 from August 2025) + 19 % employer pension
Reporting to: Golf Marketing Manager
General Responsibility:
Support the Golf Marketing Manager in delivering the NI Golf Tourism Strategic Vision, enhancing Northern Ireland’s “Made for Golf” positioning through stakeholder engagement, tactical sales, and campaign evaluation.
Main Duties:
- Develop and promote NI as a competitive golfing destination
- Ensure marketing services meet quality, cost and legislative requirements
- Act as golf tourism point of contact
- Nurture industry and partner relationships
- Monitor sales & marketing trends for innovation
- Deliver sales activity (trade shows, missions)
- Gather and respond to customer feedback
- Input to market planning and co-operative campaigns
- Produce business cases, FOI responses, reports and marketing collateral
- Conduct competitor/market analysis and product audits
- Evaluate campaign outcomes and support forward planning
Stakeholder Engagement:
- Maintain proactive communication with key stakeholders
- Coordinate FAM trips for media, ambassadors and tour operators
- Provide exhibition and promotions support at trade events
Financial Management:
- Assist with budget management, ensuring value for money
- Prepare economic appraisals and post-project evaluations
- Track expenses and report regularly
- Maintain financial governance and audit compliance
Additional Duties:
- Manage unit records (Teams, SharePoint)
- Contribute to cross-unit projects and working groups
- Provide cover and decision-making support in manager’s absence
- Prepare briefing materials for senior leadership and external bodies
Person Specification
Education, Qualifications & Experience
- Option 1: Relevant degree + min. 2 years’ B2B/B2C marketing experience with stakeholder management
- Option 2: Min. 4 years’ B2B/B2C marketing experience with stakeholder management
- Desirable: Public sector experience or knowledge of its processes
Personal Effectiveness
- Resource, project & budget management
- Strong analytical, oral & written communication skills
- Negotiation, interpersonal & problem-solving skills
- Organisational & planning skills with attention to detail
- Proactive initiative and team leadership
- Customer-focused with continuous improvement mindset
- IT literacy (Microsoft Office suite)
The Recruitment & Selection Process
How to Apply:
Submit online via tourismni.getgotjobs.co.uk (blind recruitment – no CVs accepted).
Key Dates:
- Advertisement: Fri 6 June 2025
- Closing Date: Fri 20 June 2025
- Shortlisting: Tue 24 June 2025
- Interviews: Thu 3 July 2025
Reserve List: May be operated for 12 months post-recruitment
