The Golf Marketing Officer will play a central part in Northern Ireland’s exciting golf tourism journey over the next number of years.

At Tourism Northern Ireland (Tourism NI), our overall objective is to increase international visitor numbers and spend and the continued development of a world class destination.

The Job Holder will support the Golf Marketing Unit in delivering the NI Golf Tourism Strategic Vision and will involve working closely with the golf industry and international trade.

The Golf Marketing Officer will support the Golf Marketing Manager in the development and implementation of the Strategic Golf Marketing Framework which will enhance Northern Ireland’s positioning as Made for Golf. The overall objective of this Framework will be to raise the international profile of Northern Ireland, integrate geographic activity and increase golf tourism in the lead-up to, during and after Northern Ireland’s hosting of major golf events.

About Tourism NI

Tourism Northern Ireland is responsible for the development of tourism in Northern Ireland, supporting the industry and marketing the region as a destination. As a non-departmental public body of the Department for the Economy, it works closely with other tourism organisations to grow the visitor economy. In 2023, almost two million overseas visitors generated £1.2 billion in tourism expenditure. Around 70,000 people work in the industry (9 % of all jobs), with over 70 % located outside Belfast, helping to drive regional growth. Tourists increasingly seek authentic local experiences, of which Northern Ireland has abundance.

Culture & Benefits

Generous Leave Allowance

25 days’ annual leave (pro rata for part-time), rising to 30 days after five years
12 public/bank holidays

Hybrid Working

Blend of home/remote working and office-based work at Linum Chambers, Belfast
Travel across NI, UK, RoI and overseas as required
Core hours 9 am–5.15 pm, with flexibility outside these times

Career Development

Internal mobility, secondments and permanent role applications encouraged
Award-winning learning and development support
Study leave and financial assistance for professional memberships

Future Planning

Attractive pension scheme (19 % employer contribution; 5.5–10.5 % employee)
Progressive salary scale
Enhanced family leave

Your Health & Wellbeing

24/7 Inspire Wellbeing counselling and support
Occupational Health Service & Benenden Health access
Eye-test assistance for DSE users
Cycle-to-work scheme

Work/Life Balance

Flexitime, career breaks, job-share, term-time & part-time working options
Generous leave & public holiday allowances

About the Role

Job Title: Golf Marketing Officer

Post Type: Full Time

Duration: Permanent

Division: Marketing

Grade: Staff Officer

Remuneration: £34,524–£35,712 (rising to £37,694–£38,990 from August 2025) + 19 % employer pension

Reporting to: Golf Marketing Manager

General Responsibility:

Support the Golf Marketing Manager in delivering the NI Golf Tourism Strategic Vision, enhancing Northern Ireland’s “Made for Golf” positioning through stakeholder engagement, tactical sales, and campaign evaluation.

Main Duties:

Develop and promote NI as a competitive golfing destination
Ensure marketing services meet quality, cost and legislative requirements
Act as golf tourism point of contact
Nurture industry and partner relationships
Monitor sales & marketing trends for innovation
Deliver sales activity (trade shows, missions)
Gather and respond to customer feedback
Input to market planning and co-operative campaigns
Produce business cases, FOI responses, reports and marketing collateral
Conduct competitor/market analysis and product audits
Evaluate campaign outcomes and support forward planning

Stakeholder Engagement:

Maintain proactive communication with key stakeholders
Coordinate FAM trips for media, ambassadors and tour operators
Provide exhibition and promotions support at trade events

Financial Management:

Assist with budget management, ensuring value for money
Prepare economic appraisals and post-project evaluations
Track expenses and report regularly
Maintain financial governance and audit compliance

Additional Duties:

Manage unit records (Teams, SharePoint)
Contribute to cross-unit projects and working groups
Provide cover and decision-making support in manager’s absence
Prepare briefing materials for senior leadership and external bodies

Person Specification

Education, Qualifications & Experience

Option 1: Relevant degree + min. 2 years’ B2B/B2C marketing experience with stakeholder management
Option 2: Min. 4 years’ B2B/B2C marketing experience with stakeholder management
Desirable: Public sector experience or knowledge of its processes

Personal Effectiveness

Resource, project & budget management
Strong analytical, oral & written communication skills
Negotiation, interpersonal & problem-solving skills
Organisational & planning skills with attention to detail
Proactive initiative and team leadership
Customer-focused with continuous improvement mindset
IT literacy (Microsoft Office suite)

The Recruitment & Selection Process

How to Apply:

Submit online via tourismni.getgotjobs.co.uk (blind recruitment – no CVs accepted).

Key Dates:

Advertisement: Fri 6 June 2025
Closing Date: Fri 20 June 2025
Shortlisting: Tue 24 June 2025
Interviews: Thu 3 July 2025

Reserve List: May be operated for 12 months post-recruitment

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Golf Marketing Officer