ABOUT LIV GOLF
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.
Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
Role Responsibilities
Support the development and execution of international event marketing campaigns by coordinating across internal teams and external agencies to ensure effective, on-brand and effective delivery of plans
Leading our local marketing partnerships and grassroots marketing efforts, developing structure and innovative ideas that can be transferred event to event
Spearheading our creative project management for event marketing, managing internal resource to ensure the impact of the LIV Golf brand is felt in local markets, across static and video assets.
Ensure effective briefing, feedback and managing stakeholder sign off
Leading the creation of presentations that align internal and external stakeholders on upcoming campaigns
Supporting marketing plans with fresh ideas, activities and promotions, drawing from audience insight, trends and best practices across sport and beyond - to support our key objectives of ticket sales and driving attendance
Development of event marketing content toolkits – keeping partners and internal teams up to date with latest
Enhancing and optimising the digital consumer journey, eg event website page, landing pages, ticketing integrations
Managing budget tracking and coordination with the finance team to ensure smooth, efficient processes
Partnering with the legal team to secure timely input and sign-off across all marketing activity that required legal input
Tracking campaign performance through key metrics and sharing regular updates to inform optimisations. Supporting the post-campaign analysis and recommendations to optimise plans moving forward
Experience
Proven experience in (in or outside of sport): executing campaigns brilliantly (in or outside of sport) o project management and collaborating effectively with other teams/agencies o delivering campaign analysis
Experience coordinating or managing multi-channel marketing campaigns, ideally for global or high-profile events
Proven background in working with creative teams and agencies to develop and execute marketing assets (e.g. video, digital, print)
Experience in sports, entertainment, lifestyle or live events industries is highly desirable, but not essential. - Hands-on experience with stakeholder presentations, especially in PowerPoint or Google Slides, that synthesise strategy and creativity into compelling visuals
Exposure to fast-paced, entrepreneurial environments where adaptability and proactivity are critical
A keen eye for emerging marketing trends across sport, culture and entertainment
Required Skills
Pro-active self-starter with strong organisational, prioritisation and time-management skills
Excellent PowerPoint skills to create presentations to sell in plans to stakeholders
Strong project management skills
Excellent communication, writing and people skills
Strong analytical skills and attention to detail
Action-oriented and thrives in a fast-paced environment
Ability to think creatively and innovatively to find better ways of doing things
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.
We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.
LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
