The Best Players Need the Best People.
This position provides media advertising strategies and customer service to PGA TOUR Title Sponsors, Official Marketing Partners, Endemics, Partnerships and external clients through a global media sales department. Responsibilities focus on the sales operational processing and communication of PGA TOUR owned and operated – as well as partner – cross-platform media campaigns, from upfront proposals and RFP responses to campaign activation, fulfillment, and analysis.
QUALIFICATIONS
Bachelor's degree in Business, Advertising/Marketing, Statistics or related field or equivalency
2 years of experience in Advertising, Client Services and/or Sales Support
Excellent verbal, written, and interpersonal skills
Strong critical thinking and analytical skills
Experience managing budgets, media campaigns and/or programs
Experience with ad trafficking systems (e.g. Google Ad Manager, Freewheel) and order management systems (e.g. Operative, Placements.io) a plus
Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required
Golf or sports knowledge/background a plus
RESPONSIBILITIES/DUTIES
Serve as the primary day-to-day point of contact for assigned media sales leads, internal constituents, and their respective clients and agencies; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, qualitative and quantitative research requests, and ad product capabilities.
Work in collaboration with the TGL team throughout the client activation lifecycle, spearheading media strategy and inventory planning guidance through fulfillment and campaign reporting analysis.
Work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recaps.
Comprehensive knowledge of the PGA TOUR Digital and partner ad portfolios; responsible for educating assigned media sales personnel on new and innovative offerings and ad platform capabilities to better inform compelling, performance-driven proposals.
Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.
Provide ongoing ad product and campaign performance analysis which evaluates the effectiveness of client activations beyond standard delivery metrics, highlights industry benchmarks, and outlines strategy implementation.
Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape – in conjunction with PGA TOUR’s Corporate Marketing and Business Development departments – and service Official Marketing Partners’, Endemic Marketing Partners’, and Title Sponsors' media campaigns.
Responsible for ensuring timely, thorough, and accurate communication with key internal stakeholders (Sales/Corporate Partnerships, Systems Support, Ad Product, Content, Finance and Legal) involved in the media sales and fulfillment process.
Special projects or other duties as assigned.
