Overview
At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
Position Summary
We are looking for a strategic, creative, and results-driven Manager of Media and Marketing with a strong background in media planning, buying, and campaign management—ideally from a media or advertising agency environment. You’ll help lead our brand’s Paid Media strategy and integrated marketing efforts across multiple channels, ensuring maximum impact, efficiency, and ROI.
This is an exciting opportunity for someone who understands the fast-paced world of media and loves turning insights into action.
Duties and Responsibilities:
- Media Strategy & Planning:
- Develop and lead integrated media plans (National, Local, Grand Opening) across digital, traditional, and emerging platforms. Translate brand goals into effective channel strategies.
- Campaign Management:
- Oversee end-to-end campaign execution—including briefing, planning, buying, optimization, and reporting. Collaborate with internal stakeholders and external partners to ensure timely and effective delivery.
- Agency Management:
- Manage relationships with media agencies, creative partners, and vendors. Act as the internal liaison to ensure alignment and results.
- Performance & Optimization:
- Monitor media performance, analyze KPIs, and continuously optimize campaigns for reach, efficiency, and conversions. Present insights and recommendations to senior leadership. Create and manage dashboards.
- Cross-functional Collaboration:
- Work closely with brand, creative, digital, and product teams to ensure integrated storytelling and consistent brand messaging across all touchpoints.
- Budget Oversight:
- Manage media and marketing budgets efficiently, ensuring cost-effective investments and accurate forecasting.
Qualifications and Skills Required:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field from four-year college/university or equivalent.
- 5–7 years of experience in media strategy, planning, and buying, ideally within a media or ad agency setting.
- Proven success managing multimillion-dollar paid media campaigns across digital (social, display, video, SEM), traditional (TV, radio, print), and/or OOH.
- Deep understanding of media analytics, attribution, and campaign measurement.
- Strong understanding of retail environments and customer behavior.
- Strong project management skills and the ability to juggle multiple initiatives simultaneously.
- Experience working cross-functionally with creative, brand, analytics, and external agencies.
- Ability to communicate in both written and verbal form with conviction and credibility, adapting message to suit audience, and influencing others with data.
- Strong analytical mindset and understanding of business model and profitability issues.
- Experience in planning and managing budgets.
- Excellent communication, presentation, and negotiation skills.
- Passionate about storytelling, data, and the evolving media landscape.
- Experience with Media and Reporting tools (e.g.: Google Ads, Meta, DSPs, Google Analytics, Nielsen, Comscore, MRI/Simmons).
- Familiarity with marketing automation and CRM platforms, preferably Salesforce.
- Knowledge, experience, and passion for golf!
Work Environment and Physical Requirements:
- Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.
- Flexibility to work extended and varied hours as needed.
Travel:
- Up to 15% travel is required.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.
