Position Summary: Manage overall marketing, including Brand marketing, Sports marketing, Trade marketing, and HG, SG products and DTC including ODS and e-comm operations.
Essential Functions and Key Responsibilities:
- Leads, builds, develops, and motivates a strong team of individuals to perform at the highest level; facilitates and fosters a continuous learning and collaboration environment within the team.
- Establish annual strategic marketing plan that is aligned with company objectives.
- Develop strategies and action plans that are in-line with brand’s core values.
- Prepare, manage, and control marketing working budgets.
- Work with country GM and sales director in establishing commercial objectives.
- Create and develop effective communication channels with target consumers.
- Oversee the execution of communication initiatives and launches.
- Ensure the concepts, events, activities, and other support materials are in-line with the global brand strategies.
- Implement local, global, and regional initiatives effectively.
- Develop and direct implementation of consumer Go-to Market plan.
- Lead and manage long-term sports marketing asset plans including tour pros, HPS, and elite amateurs.
- Manage both Hard goods and Soft Goods in developing optimal product portfolio with right seasonal timing to achieve the best sales performance for revenue and EBITDA optimization.
- Work with apparel licensing partner to enhance the TaylorMade brand equity through aligned marketing activities.
- Manage DTC business including ODS retail doors, TaylorMade Performance Centers, and E-comm site for the best consumer brand experiences at branded channels.
- Provide coaching and feedback to subordinates to develop them for optimal performance and skill development.
- Performs other related duties and assignments as required.
Knowledge and Skills Requirements:
- Understanding of Korean marketplace (accounts, channels, and doors)
- Proven ability to work in a team-oriented, collaborative environment.
- Proficiency in Microsoft Suite (Word, Excel, Outlook, PowerPoint).
- Native in Korean, Excellent written and verbal communication skills in English and ability to interact with all levels.
- Ability to accurately assess talent and effectively motivate and influence others to build skills, efficiently accomplish tasks, and develop leading edge processes.
- Excellent strategic thinking and implementation skills.
- Strong interpersonal communication skills.
- Understanding of market dynamics and status of sports industry.
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in business, marketing, or equivalent.
- Minimum 15 years of professional experience in related roles.
- Proven track record in planning and communications.
Work Environment / Physical Requirements:
- Normal office conditions with extensive computer and phone usage.
- Ability to work extended hours as necessary.
- Able to work efficiently and accurately in an atmosphere of frequent interruption.
- Light physical effort equals frequent lifting or moving of lightweight materials.
- Frequent travel may be required.
The above description is intended to show in general terms the responsibilities for which the position exists and the type, level and work which must be satisfactorily performed to be successful in the position. However, this description is not intended to be an all-inclusive listing of work requirements, nor an all-inclusive list of skills and abilities required to do the job. While this is intended to be an accurate reflection of the current position, management reserves the right to add, modify, change, or rescind the duties, responsibilities, and activities or to make reasonable accommodations so that qualified employees can perform the essential functions at any time with or without notice. Nothing in this job description changes the at-will relationship between the Company and its employees.
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
