The Marketing Specialist will support the execution and management of marketing campaigns and community engagement initiatives across Rapsodo’s business units. This individual will play a vital role in content creation, campaign coordination, digital asset management, and community interaction, with a strong emphasis on responsiveness, organization, and creativity.
Key Accountabilities
1. Creative & Marketing Support
- Support digital marketing campaigns by reviewing creative briefs, gathering and routing assets, and managing review/approval workflows.
- Draft and edit creative briefs for various campaigns and initiatives as needed.
- Write, proofread, and edit marketing materials including emails, case studies, white papers, blog posts, and sales collateral.
- Assist in the creation of digital marketing assets such as social videos, product and event photography, and graphics.
2. Community Management
- Diamond Sports (6 hours/week):
- Monitor and respond to inbound messages/comments via Sprout Social and native platforms.
- Moderate Private Facebook Groups: accept members, answer posts, and engage with community discussion.
- Manage inbound partnership requests from small-scale athletes and content creators.
- Participate in timely Diamond Sports conversations, connecting content to relevant Rapsodo resources (e.g., blogs, webinars).
Golf (10 hours/week):
- Monitor and respond to social channels using Sprout Social and community forums such as Reddit, MyGolfSpy, HackersParadise, and Golf WRX.
- Address or escalate customer concerns to the Customer Experience team.
- Engage actively in Rapsodo's Official and MLM2PRO Facebook groups.
- Comment on user-generated and influencer content across platforms like YouTube, Instagram, TikTok, X (Twitter), and Threads.
- Conduct regular audits of partner retail site reviews (e.g., DSG, Golf Galaxy, PGATSS).
3. Marketing Performance Reporting
- Compile monthly performance reports across paid media, email marketing, web, and social for all business units.
- Deliver monthly social media insights and web performance metrics.
- Support analysis of email and ad campaign reports and provide recommendations for creative optimizations.
4. Digital Asset Management
- Organize and maintain Rapsodo’s digital content libraries including photos, videos, blogs, and sales materials.
- Manage SharePoint and Wasabi asset repositories.
- Implement and uphold digital file naming conventions.
- Maintain Golf retail & Diamond Sports marketing asset folders.
- Education: Bachelor’s degree in Marketing, Communications, or related field
- Experience: 1–3 years of marketing experience in a similar role or industry
- Technical Skills:
- Proficiency in social media tools (e.g., Sprout Social, Hootsuite, Talkwalker), the Adobe Creative Suite, and productivity tools (Monday.com, Jira, Confluence).
- Familiarity with content management systems, email platforms, and digital asset management solutions
- Behavioral Competencies: Highly organized, strong communicator, community-first mindset, and collaborative team player
- Ability to work in a dynamic, multi-cultural organization
Success Metrics
- Community Engagement:
- Responsiveness and quality of interactions across social and community platforms.
- Growth in community size and positive sentiment.
- Content & Asset Delivery:
- Timely and high-quality production of marketing materials.
- Adherence to brand voice and guidelines across all content.
- Campaign Support & Reporting:
- Contribution to insightful, accurate marketing performance reporting.
- Evidence-based optimization recommendations that improve KPIs.
- Digital Asset Management:
- Organized, accessible repositories that enable team efficiency.
- Consistent application of naming conventions and categorization.
