Club Car boasts a 60+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation.
GENERAL JOB DESCRIPTION
Determines proper positioning and strategy of Club Car products in the development of a strong dealer network. Responsible for the implementation of distribution strategies into target markets. Provides leadership, guidance and support to field sales employees to ensure Club Car policies, procedures and programs are applied for dealer development as well as dealer termination/improvement. Along with developing the dealer network the Dealer Development Manager will be accountable for growth, increasing market share, and building the brand.
Essential Job Functions:
- Develop and implement strategic local market action plans for “at-risk” dealers to assure successful dealer performance in reaching company expectations.
- Manage and navigate all regional market actions, including compliance, filling open points, cures, buy-sells, etc.
- Identify dealers that are deficient in any area of the Dealer Agreement. Develop, present, and implement plans to correct dealer deficiencies.
- Identifies and prioritizes open points; analyzes output of market, calculates full market potential.
- Manages new dealer process; selects, requests approval, signs, and sets up new dealers. Actively manages prospecting process including quarterly prospect meeting.
- Develops, coordinates and conducts sell-in presentations to new dealer prospects.
- Is the legal liaison between company attorneys and the field
- Works with the field sales to identify and recommend potential dealers in targeted markets and open points in the respective markets to facilitate a straightforward dealer selection decision.
- Informs field sales employees of potential problems with dealership; makes recommendation for resolution, if appropriate; ensures that good cause process is followed for dealer terminations.
- Audit dealers for brand requirements and compliance – on every dealer call, review interior & exterior elements.
- Manage share of floor, wall and displays for Club Car brand(s) ensuring no cross branding or unapproved aftermarket products in displays.
- Negotiates contracts with prospective investors to gain initial order, set up dealer requirements, etc.
- Conducts new dealer set-up training and non-product training.
- Maintains rapport and satisfactory public relations with dealers.
- Partner with dealers to execute a local marketing plans to drive traffic; execute digital media plan that supports dealership and is linked to the OEM; establish a sales process including PTVs, aftermarket, F&I, service and/or used whole goods; ensure retail, share, and growth goals are met in PTVs, Aftermarket and all Financial products.
- Attend and support commercial events in your regional (national if required)
- Implement marketing campaigns; partner with dealers to execute organized demo process.
- Support dealers in Black and Gold Program achievement.
EDUCATION, EXPERIENCE & SKILLS
- Bachelor's degree in business or related field preferred
- 3-5 years of field sales, retail sales experience, channel management and/or sales administration capability with proven track record required
- Strong negotiating and influencing skills required
- Excellent communication skills
- Business development experience preferred
- Computerized mapping experience preferred
- Sales and marketing experience preferred
- Industry, dealership, and product knowledge preferred
- Experience with two-tier distribution network strategy
- Forecasting and analytical skills
ADDITIONAL REQUIREMENTS
Must possess a valid driver’s license for a minimum of 12 months, with no major or frequent traffic violations including, but not limited to:
- DUI in the previous 5 years
- Hit & Run, License Suspension, Reckless/Careless Driving or multiple smaller infractions or preventable collisions in the previous 3 years.
Club Car is a diverse and inclusive environment. We are an equal opportunity employer, dedicated to hiring a diverse workforce; including individuals with disabilities and United States qualified protected veterans.
