ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visithttps://www.topgolfcallawaybrands.com
Ready to bring your high energy and boundless creativity to Performance Gear & Accessories?
As Associate Marketing Manager, you will play a key role in crafting and executing dynamic marketing campaigns that drive excitement, demand, and sales of Golf Bags, Gloves, Headwear, Travel Gear & Accessories.
From concept to execution, you will develop buzz-worthy, multi-channel go-to-market strategies that captivate consumers and elevate brand presence. Your work directly ensures awareness of products that will support sell-in success and sell-through momentum.
Collaborating across departments, you will align with brand strategy and category objectives to help Performance Gear stand out, gain market share, and win with consumers. If you have consumer packaged goods marketing experience and passion for blending creativity with strategy, driving engagement, and making a real impact, this role is your perfect fit.
ROLES AND RESPONSIBILITIES:
Strategic Planning and Campaign Development:
- Create and implement Category and product specific marketing strategies that align with brand objectives and business goals.
- Analyze consumer insights, market trends, and competitive data to guide campaign planning.
- Design integrated marketing campaigns leveraging digital, traditional, and experiential channels to maximize impact and engagement.
- Develop detailed activity plans and create marketing calendars to ensure cohesive and timely execution of campaigns and initiatives.
Go-to-Market Execution:
- Develop compelling sell-in tools and presentations for customer-facing teams to support product launches.
- Deliver sell-through assets, such as social media content, catalogs, sales sheets, hang tags, point-of-sale materials, and digital advertising campaigns, to drive customer purchases.
- Plan and execute product launches, retail activations, product education opportunities and promotional events to generate awareness and demand.
Asset Creation:
- Collaborate with Creative and Product teams to develop high-quality marketing materials, including catalogs, sales sheets, and hang tags, that effectively communicate product value and features.
- Ensure all assets are visually consistent, aligned with brand guidelines, and meet the needs of sales and retail partners.
Cross-Functional Collaboration:
- Partner with Product Management, Sales, and Creative teams to ensure alignment across product positioning and marketing efforts.
- Work with external agencies, vendors, and retailers to enhance campaign effectiveness.
- Coordinate with internal teams to ensure messaging consistency and brand adherence.
Performance Analysis and Optimization:
- Track and analyze campaign performance metrics to assess ROI and overall success.
- Provide regular reports with actionable insights to optimize ongoing and future marketing efforts.
- Continuously refine strategies based on consumer feedback and market performance.
Budget and Resource Management:
Manage the marketing budget for the Performance Gear and Accessories category, ensuring efficient
TECHNICAL COMPETENCIES
- Working knowledge of office software products (MS Windows, Word, Excel, PowerPoint, PhotoShop, Asana Project Management is helpful but not required).
- Knowledge of Adobe Creative Suite a plus.
- Strong organization skills with high level of attention to detail
- Demonstrate strong communication skills – both verbally and written and be able to relate to all level of employees and customers.
- Deep golf product knowledge and passion to keep learning about product technical features, specifications, and offerings.
- Ability to think creatively.
- Ability to work independently.
- Ability to prioritize and multi-task in a fast-paced environment.
- Ability to drive to meet assigned deadlines.
- Ability to manage detailed project plans with accuracy.
- Ability to analyze data/trends to make informed recommendations and decisions.
- Self-motivated and enthusiastic team player.
EDUCATION AND EXPERIENCE
- Bachelor’s degree or equivalent required.
- Minimum 4 years of experience in marketing / communications or related experience preferred.
- Detailed knowledge of golf equipment and enthusiasm for the sport is required.
- Golf industry knowledge required.
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DE&I and EEOC:
Inclusion & Diversity:As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
76,300.00 - 95,400.00 - 114,500.00 USD Annual
