Location: London (UK)
Positions: x 2
Contract Term: Full time, permanent
Office days: 4 days a week
About LIV Golf
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
History
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and offseason roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactfulaward winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
Role Objective
The CRM Executive will play a vital role in supporting LIV Golf’s 13 teams by creating and deploying CRM campaigns that grow fan databases, foster fan engagement, and deepen connections between fans and teams. The role will focus on executing high-quality cross-channel marketing communications, including email, mobile, and web campaigns, to meet performance KPIs and support the wider marketing objectives of the organisation.
The CRM Executive will work collaboratively with internal teams, external agencies, and the golf teams themselves, ensuring all campaigns are effectively executed and insights are leveraged to optimize performance. They will serve as a crucial link between LIV Golf’s CRM function and the teams, driving engagement and innovation in fan communications.
Responsibilities
Campaign Creation and Execution:
- Build, test, and deploy fan-facing marketing communications across email, mobile, and web platforms, ensuring campaigns are timely, accurate, and on-brand.
- Manage and schedule campaigns in line with the overall marketing calendar and the unique needs of each golf team.
Performance Tracking and Reporting:
- Analyse campaign performance and engagement metrics, preparing clear and actionable reports for stakeholders.
- Identify trends and insights to make recommendations for improving future campaigns.
Collaborative Engagement:
- Partner with internal teams (data, creative, and marketing) and external agencies to deliver campaigns that align with organisational objectives.
- Act as a primary CRM point of contact for the golf teams, ensuring their needs are met and CRM strategies are effectively executed.
Database Growth and Optimisation:
- Support efforts to grow team databases through innovative campaign strategies and data-driven initiatives.
- Ensure data integrity and compliance with relevant data protection regulations (e.g., GDPR).
Platform Utilisation and Innovation:
- Leverage Emarsys (or a comparable engagement platform) to execute campaigns, including audience segmentation, journey automation, and performance tracking.
- Stay up-to-date with industry trends and tools to recommend enhancements to current CRM practices.
Collaboration and Communication:
- Build strong relationships with LIV Golf teams, understanding their goals and tailoring CRM campaigns to meet their unique fan engagement needs.
- Communicate effectively with internal and external stakeholders, ensuring alignment and clarity on all campaign objectives.
Experience
CRM and Engagement Marketing:
- Experience in CRM or email marketing, ideally in sports, entertainment, or a related field.
- Hands-on experience with multi-channel campaigns (email, mobile, and web).
Technical Skills:
- Familiarity with an ESP (e.g., Emarsys, Salesforce, or similar) and audience segmentation.
- Basic understanding of campaign automation and personalisation tools.
Analytical and Reporting:
- Ability to analyse campaign performance and provide actionable insights.
- Confidence in interpreting data and presenting findings.
Collaboration and Organization:
- Experience working with cross-functional teams and external agencies.
- Strong organisational skills and attention to detail in managing multiple priorities.
Interest in Sports Marketing:
- Passion for sports and understanding of fan engagement is a bonus.
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
