The Associate Brand Manager is part of the GTM marketing team responsible for exciting the golf industry through world-class storytelling in the creation & execution of highly visible and impactful campaigns that drive awareness, consideration and purchase intent for the company’s products. This team is responsible for delivering and flawlessly executing the full scope of the holistic go-to-market plan for each product.
Essential Functions and Key Responsibilities:
- Drive the Global go to-market launch process, plans and asset creation for Accessories, Custom, and additional product launches as needed under the supervision of the Senior Global Brand Manager.
- Drive the briefing of cross functional support teams, planning, reviewing, recommendations for KPIs, reviewing marketing communication, and ensuring alignment of key messaging and positioning across all channels.
- Assist in the execution of the Global go-to-market process and activations for the Woods, Irons, and Putter categories managed by the Senior Global Brand Manager.
- Business GTM: ensures the operational and business goals are aligned for the product launch
- Marketing GTM: ensures that all collateral, PR, social, retail, eComm, and any other external communication plans line up with the product launch
- Product GTM: ensures that the value proposition, positioning, and messaging aligns with the company goals
- Assist in developing product positioning and messaging that differentiates our products in the market. Be the expert on golf competitors messaging to identify opportunities.
- Own and lead processes and projects such as preparation of all bi-weekly GTM calls with Regional Directors. Follow up and liaise on action items between cross-functional teams.
- Lead & facilitate bi-weekly GTM cross functional meetings. Hold team members accountable to strategy, deadlines and execution of work.
- Lead & facilitate post-mortem sessions to define future improvement areas by conducting and reporting on post-campaign analyses including ROI metrics.
- Assist in the training of all teams on the value proposition, positioning, and how the product aligns with the goals of the company.
- Develop comprehensive consumer launch presentations with detailed plans for achieving desired KPI’s deliverables and goals for share-outs with leadership team.
- Leads brainstorms with cross-functional team to develop ideas on how to bring product to market and encourages group participation/ ideation. Collaborate with marketing, sales and outside agencies to generate creative ideas for campaigns.
- Create content plans for product launches and lead content production process under the direction of the Senior Global Brand Manager and in conjunction with Global Content Manager.
- Coordinates, consolidates, tracks, and holds regions accountable for creating and delivering a singular global go-to-market business plan for above categories.
- Manage external creative, video and paid media processes for key initiatives assigned.
- Create relevant documents and get approvals from key decision makers. Documents includes, but are not limited to: creative briefs, content briefs, messaging documents, photoshoot plans/schedules, sell-in/training presentations and customer-facing collateral and marketing materials.
- Communicate updates, status of relevant projects, and business results to relevant team members, agency partners, and others in a timely and appropriate manner.
- Perform other responsibilities as assigned
Knowledge and Skills Requirements
- Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
- Self-starter that takes initiative, anticipates and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic.
- Strong project management skills.
- Excellent verbal and written communication skills, including proofreading/editing, content writing and research capabilities.
- Outgoing personality able to quickly develop relationships at all levels of an organization and across functions.
- Proven ability to work in a team-oriented, collaborative environment.
- Proficient in Keynote and Microsoft Suite (Word, Excel, Outlook, PowerPoint).
- Passion/interest and deep knowledge of golf is required to be successful in this role. Single digit handicap is preferred.
- Ability to influence and lead cross functional teams to champion new concepts and ideas.
Education, Work Experience and Professional Certification
- Bachelors’ degree in Marketing, Business or related field
- 3+ years’ experience in marketing/marketing analytics/product marketing.
Work Environment / Physical Requirements
- Office environment, consistent computer usage
- Occasional travel required
- Light physical effort equal to frequent lifting or moving of lightweight materials (50 pounds)
- Regularly required to sit or stand, bend and reach
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $70,000 - $74,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
