Description
We are seeking a dynamic and results-driven Senior Director of Marketing to lead our marketing strategy and execution in the fast-growing sports technology sector. This senior leader will be responsible for brand positioning, demand generation, digital marketing and product marketing. The ideal candidate has a deep understanding of sports technology, audience engagement, and emerging marketing trends, with a proven track record of driving growth through innovative and data-driven marketing initiatives.
What You Will Do:
Marketing Strategy & Leadership
- Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
- Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
- Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
Brand & Digital Marketing
- Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.
- Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies.
- Oversee website optimization and user experience to maximize conversions and engagement.
- Leverage influencer and athlete partnerships to expand brand credibility and reach.
Product Marketing & Go-to-Market (GTM) Strategy
- Develop compelling product marketing strategies, including launch plans, sales enablement tools, and customer education programs.
- Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.
- Work closely with product and engineering teams to translate complex sports tech solutions into customer-friendly messaging.
Growth & Demand Generation
- Lead demand generation campaigns to acquire and retain customers across B2B and B2C channels.
- Develop and manage marketing budgets, allocating resources effectively to maximize impact.
- Implement data-driven marketing tactics, leveraging analytics to refine targeting, segmentation, and personalization strategies.
- Optimize customer acquisition and retention strategies through CRM, automation, and loyalty programs.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
This job operates in a professional office environment.
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Requirements
Do You Have:
- 10+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry.
- Strong expertise in digital marketing, brand management, and demand generation.
- Experience launching and marketing technology products in a highly competitive landscape.
- Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies.
- Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
- Strong leadership skills with the ability to build and motivate teams in a fast-paced environment.
- Excellent communication and storytelling abilities with a passion for sports and technology.
- Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.).
What Would Make You a Rockstar for This Role:
- Experience working with professional sports organizations, leagues, or teams.
- Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance.
- Background in both B2B and B2C marketing strategies.
- MBA or advanced degree in marketing, business, or a related field.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
What We Offer:
- Comprehensive Benefits Package – Medical, dental, and vision coverage, plus more
- 401(k) with Company Match – Up to 4% contribution match
- Paid Time Off – Generous PTO and paid holidays
- Supportive Work Environment – A relaxed, non-corporate atmosphere
- Team Culture – Engaging team bonding events and activities
- Onsite Wellness – Access to a personal trainer and gym facilities for a healthy work-life balance
Ready to Grow with Us?
- Be at the forefront of innovation in the sports technology industry.
- Work with cutting-edge technology that enhances athlete performance and fan engagement.
- Collaborate with industry leaders, athletes, and sports organizations worldwide.
- Competitive salary and comprehensive benefits package.
At our company, rapid growth means endless opportunities! We’re committed to developing talent from within, offering clear career advancement paths across all roles. Over 70% of our managers—and many other key team members—were promoted internally. If you're eager to grow and make an impact, join us and see where your potential can take you!
Full Swing Golf is an Equal Opportunity Employer. We believe everyone has the power to make a difference and are committed to fostering an inclusive workplace. We provide equal employment opportunities regardless of sex, race, color, gender, religion, marital or domestic partner status, age, national origin, ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, or genetic information. If you need an accommodation during the application or interview process, please contact hr@fullswigngolf.com.
