Location: Oxfordshire/Northamptonshire UK
Reporting To: Head of Digital and Content
Contract Term: Full time, permanent
ABOUT LIV GOLF
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and offseason roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
ROLE OBJECTIVE
We are looking for a core member of the Majesticks GC team, a sports franchise within the LIV Golf League, to
support the day to day management of our social media channels with a particular focus on content planning,
ideation, publishing, community management and reporting.. Reporting into the Head of Digital and Content of
Majesticks GC, this exciting role will encompass working with the digital marketing team internally along with
other stakeholders at a league level and with other teams within the LIV Golf League.
Our mission at Majesticks GC is ‘to be a winning team and thriving community, making the difference ond and
off the course’. This role will be crucial to delivering on that mission and ensuring we are effectively
communicating it to our fans alongside our core values (pioneering, shoulder to shoulder, distinctive & bigger
than us.)
Responsibilities
Alongside experience in growing and engaging audiences across various social media channels
around the world, the ideal candidate will have a keen eye for detail, strong organisational skills, a
passion for research and trends and a creative flair. Alongside the entire team, the role will be
focussed on achieving certain milestones and KPI’s linked to impressions, engagements and audience
growth with the overarching goal of being a leader amongst the peer group and in the market
overall. Specific responsibilities will be as follows:
Content Ideation
- Engaging in detailed research to ensure content suggestions and calendars are on brand, on trend, aligned with our mission and audience and with our KPI’s in mind
- Building content plans and related briefs to be filmed/captured/produced/edited both with and without our players and with our staff, friends of the team and influencers
Content Planning
- Building monthly content plans that align with our audience, team content strands and audience research.
- They will also consider other communication channels (email marketing wider league comms etc) to ensure a cohesive message is delivered across all comms channels.
- These content plans will also aim to: Ensure there is an equal weighting of player appearances in the content spread across our 4 players. Ensure we are focused on targeting specific audiences referring to our audience research and insights.
- Certain audiences will be targeted depending on what content strand it is, what players feature etc. Collaboratively work with the digital team to ensure this goes hand in hand with competitions being run, CRM initiatives and wider activations within the team.
- Weekly meeting with the digital marketing team to ensure everyone is aligned with output for the week ahead.
Content Publishing
- Publish content across Majesticks GC channels Instagram, X, Facebook, TikTok and YouTube.
- Publishing on other platforms when necessary.
- Set up, execution and management of paid campaigns when needed.i. Working with our in-house graphic designer to ensure all creative elements are of a high standard to ensure maximum return on investment.
Community Management
- Replying to comments and direct messages from fans to ensure we are consistently interacting with the people supporting us day in day out.
- Interacting with other accounts we follow both in the golf space and general sports world, to get our profile in front of more people. Our target audiences are all just golf fans.
Content Analysis
- Constant monitoring of top line numbers along with how we stack up against our peers to ensure we are meeting specific targets on a regular basis.
- Breakdown of what has worked well in the previous month and take these points into consideration when building out the content plan for the upcoming month.
- Regular insights into performance and areas that can be improved from a content point of view
Content Capture
- When needed, assisting with content capture of social briefs.
- This could be at LIV events, community and impact coaching days, partner shoots or other ad hoc filming days.
Qualifications and previous experience:
- Bachelor’s degree or higher in a creative field preferred but not required.
- Proficiency in programs such as Premiere Pro, Final Cut Pro, InShot and Photoshop.
- Excellent written and verbal communication skills.
- High-level of commitment to a quality work product and organizational ethics, integrity and compliance.
- Strong understanding of social media industry on a global level with a focus on Majesticks GC’s key markets.
- Experience in social media.
- Ability to work effectively in a fast paced, team environment.
- Ability to multi-task and creatively solve day-to-day challenges.
- Ability to travel and to work non-traditional hours, including evenings, weekends, and holiday.
- Attention to detail.
- Time management and organizational skills.
- Knowledge of Professional Golf (preferred).
Rewards and Franchise Information
Majesticks GC is a recently established sports franchise within the LIV Golf League. An exciting opportunity to be one of the founding members of staff and help shape the future direction of this team. This role will be based at the newly established Majesticks GC HQ in a fantastic location close to the Northamptonshire Oxfordshire border. We are proud to offer market leading rewards and benefits as part of one of the most innovative and dynamic new sports in leagues in the world.
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
