Digital Coordinator
Smash Golf Club
Reports To: VP, Brand and Marketing
Contract Term: Contractor
Location: West Palm Beach, FL
About Smash GC:
Captained by five-time major champion, Brooks Koepka, Smash GC is driven by the concept of GRIT – Greatness, Resilience, Impact, and Teamwork. Joined by teammates Talor Gooch (2023 LIV Golf Individual Champion), US Open Champion Graeme McDowell, and Jason Kokrak, Smash GC is dedicated to impacting golf’s future both on and off the course.
Smash GC is dedicated to advancing the sport of golf while prioritizing community impact and environmental sustainability. As a team in the LIV Golf league, we’re committed to positive change, fostering sustainable practices, and supporting initiatives that benefit both people and the planet. This is a unique opportunity to drive meaningful progress in impact and sustainability within a dynamic sports organization.
JOB SUMMARY:
This is a contract role within the Smash GC Brand and Marketing Department. Successful candidates for this role will follow best practices and brand standards across the Smash GC supplemental digital and social media channels by following industry, league, and international fan trends.
Success in this role requires a deep understanding of social media platforms, trends, best practices, and analytics. It will be hugely beneficial to have a strong knowledge of golf, golf media and golf storylines. You will oversee all social media content, website, and digital campaigns across Smash GC platforms, working to enhance the team’s social media presence. The ideal candidate will bring a social-first mindset, creative thinking, and a willingness to try new things. You will oversee all social media content, fan engagement, and social brand campaigns across Smash GC platforms. This position will also work with the Digital Producer to supplement content needs.
DUTIES & RESPONSIBILITIES:
•Social Media Strategy: With VP, Brand and Marketing, develop and implement a comprehensive social media strategy aligned with the club's goals and objectives, focusing on fan engagement, brand awareness, and audience growth.
•Content Creation: Create, curate, and manage high-quality, engaging content (including copy/text, images, videos, and graphics) for all social media platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, and others.
•Social Media Copywriting: creates social media copy tailored for various platforms like Instagram, Facebook, X, YouTube, and TikTok.
•Community Management: Actively monitor and engage with followers, responding to comments, messages, and inquiries in a timely and professional manner to foster a strong online community.
•Tournament Day Coverage: Provide real-time social media coverage during tournaments, including live-tweeting, posting updates, and capturing behind-the-scenes content to keep fans engaged.
•Analytics & Reporting: Track and analyze social media performance using internal tools. Provide regular reports on key metrics, trends, and insights to inform future strategies.
•Campaign Management: Plan and execute social media campaigns, including paid promotions and partnerships, to drive ticket sales, merchandise purchases, and event attendance.
•Collaboration: Work closely with the internal and external marketing, communications, and creative teams to ensure brand consistency and alignment across all digital channels. Also works with cross-functional stakeholders to ensure timely coverage of events. It can build strong interpersonal relationships with athletes and other team staff.
•Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices, and recommend new strategies to keep the Smash Golf Club at the forefront of digital innovation.
•Compliance: Ensure all social media content adheres to the club's and LIV Golf’s brand guidelines, policies, and legal regulations.
•Protect the reputation of the company
•Exemplify the mission and values: transparent, all in, community obsessed, one team, and scrappy
•Accept other duties, as assigned
COMPETENCIES:
•Collaborative
•Effective communication
•Interpersonal savvy and demonstration of self-awareness
•Customer focused
•Quality decision making
•Able to manage complexity
•Plans and aligns
QUALIFICATIONS:
•2+ years of professional experience managing large-scale social media accounts, preferably within the sports industry.
•Proven track record of growing and managing social media channels with a large following.
•Strong understanding of social media platforms, algorithms, and best practices.
•Excellent written and verbal communication skills with a keen eye for detail.
•Proficiency in content creation tools such as Adobe Creative Suite and experience with social media management tools like Sprout, Sprinklr, etc.
•Experience and interest in photography skills are a plus.
•Ability to work flexible hours, including evenings, weekends, and holidays, as required by the game schedule.
•Has a proactive, hands-on approach to tasks, with a keen ability to prioritize and meet tight deadlines in a fast-paced environment.
•Strong organizational and time management skills, with the ability to create original content with little instruction.
•Passion for golf and knowledge of the sport is highly desirable and preferred
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
