UX/UI LEAD
Location: London
*4 Days a week onsite, 1 day remote
ReportingTo:Senior Product Lead
ContractTerm:Full-time,permanent
About LIV Golf
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport globally and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
History
LIV Golf launched in 2022 as an eight-event ‘Invitational Series.’ 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, and Andalucía to Singapore, as well as launch the game’s first Team franchises, captained by some of golf’s most decorated superstars.
The format, respecting the history and traditions of the game, has been optimized for modern-day sports fans; 3-days, 54 holes, no cut, shotgun start, offering a faster pace of play to drive engaging storylines and offer an immersive fan experience.
The events, each wholly owned and operated by LIV Golf and broadcast around the world to over 300 million homes, deliver a family-friendly environment, festival-style atmosphere, evening concert entertainment and world-class competition; a combination that is unique to the world of golf.
In 2024, LIV Golf will further expand the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full-player pathway, created in partnership with the Asian Tour, also launches, with the game’s first ever player Promotion and Relegation, and Player Transfer Window, as the holistic integration of LIV Golf is fully delivered.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed’, reflecting the league’s commitment to giving back and improving the world through golf.
Role Objective
As the UX/UI Lead at LIV Golf, you will play a critical role in shaping the future of our digital ecosystem. You will lead the design strategy, user research, and interface development for our apps, website, and other digital experiences. By combining your design expertise with a passion for innovation, you’ll help us create intuitive, engaging, and world-class experiences for our global audience.
Responsibilities
· Develop and implement a cohesive UX/UI strategy across all digital platforms.
· Set and maintain design standards, ensuring consistency, usability, and accessibility.
· Collaborate with stakeholders to align business goals with user needs.
· Lead user research initiatives, including interviews, surveys, and usability testing.
· Translate user insights into wireframes, prototypes, and high-fidelity designs.
· Advocate for users throughout the product development lifecycle.
· Work closely with product managers, developers, and content teams to bring designs to life.
· Facilitate design workshops, sprints, and reviews with cross-functional teams.
· Stay up-to-date with UX/UI trends, tools, and best practices, bringing fresh ideas to the team.
· Experiment with interactive features, motion design, and emerging technologies to enhance the user experience.
- Develop user journeys and personas specific to LIV Golf’s diverse audience, including golf enthusiasts and casual fans.
Skills & Experience
· 5+ years of experience in UX/UI design, with a portfolio showcasing successful projects.
· Proficiency in design tools like Figma, Sketch, Adobe Creative Suite, or similar.
· Strong understanding of UX research methods and usability testing.
· Expertise in responsive design and accessibility standards (e.g., WCAG).
· Experience working in Agile or iterative development environments.
· Knowledge of motion graphics or interactive design principles.
· Passion for sports, especially golf, and familiarity with the sports media landscape.
· Experience designing for mobile apps, streaming platforms, or live event experiences.
· Ability to code basic front-end components (HTML/CSS/JavaScript) is a plus.
LIV Golf Investments is an equal-opportunity employer committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
