Overview
Associate Marketing Manager, Golf | Chicago, Hybrid
At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.
We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.
Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.
What You'll Do
We are currently seeking an Associate Marketing Manager who will be an integral part of our marketing team, helping to develop and execute brand strategies for Wilson Golf product lines. This role involves collaborating with cross-functional teams, including product development, sales, creative, and digital marketing, to drive brand awareness and consumer engagement. The ideal candidate will be a proactive, creative, and analytical thinker with a strong passion for brand management and understanding of the sport of golf.
Specific responsibilities include, but are not limited to:
- Brand Strategy & Planning:
- Assist in the development and execution of the brand strategy for golf products, ensuring alignment with company objectives.
- Product Launches & Campaigns:
- Support the execution of product launches and marketing campaigns for golf products.
- Collaborate with product development and sales teams to ensure product positioning and messaging are effectively communicated.
- Help develop go-to-market strategies, including product briefs and content development for digital and traditional marketing channels.
- Cross-Functional Collaboration:
- Work closely with internal teams to execute brand campaigns and initiatives.
- Coordinate with external partners, agencies, and vendors to ensure successful execution of brand activities.
- Consumer Insights & Market Research:
- Conduct consumer research to better understand customer needs, preferences, and behaviors in the golf market.
- Leverage data and analytics to assess campaign performance and provide recommendations for optimization.
What We're Looking For
This role requires a Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. We are seeking candidates with a minimum of 3 years of experience in brand management, product marketing, or a related field (preferably in sports or Consumer Packaged Goods (CPG).
Other qualifications include:
- Strong consideration granted to those with a master’s degree in a related field
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams
- Creative thinking with strong problem-solving skills
- Data-driven, with the ability to analyze and interpret data to inform decision-making
- Strong project management skills with the ability to juggle multiple priorities and deadlines
- Experience with digital marketing, social media, and e-commerce platforms is a plus
What We'll Provide
A reasonable estimate of the pay range is $70,000 - $80,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.
Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:
- Medical, dental and vision
- Pre-tax transit discounts
- 401(k) with company match
- Life insurance
- Paid maternity/paternity leave
- Professional development opportunities
- Volunteering programs
- Team building outings
- Discounts on Wilson and Amer Sports products
- On-site health club
- Summer hours
- Company-sponsored sports leagues/teams
- Fun, active company outings around major sports events
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.
