Primary Duties & Responsibilities

Oversee the management and performance of golf pro shop and applicable department operations and services; assure high standards and total customer satisfaction
Establish golf shop operations personnel policies and ensure proper hiring, training, supervising, personal development and corrective action in accordance with fair labor standards, safety and established policy
Oversee the development of operating procedures and training manuals for the golf operation
Oversee and manage the Head Golf Professional(s) and all golf department staff
Schedules and chairs regular staff meetings focused on customers, operations, revenue growth, cost containment and continuous improvement
Attends as invited committee/staff/public meetings representing the facility
Develop/coordinate the development of annual business plans for the golf operation
Coordinate and ensure all written correspondence, reporting, newsletters, and communications for the golf operation
Meet, greet, and welcome prospective customers/patrons
Enforce all rules and regulations governing golf course usage
Develop and oversee an innovative tournament schedule and golf activities program that services all customer segments
Develop and oversee golf instruction, clinics, golf schools, and player development programs for all customer segments
Develop and oversee a profitable merchandise concession that is consistent with customer/patron demographics and needs
Oversee golf marketing initiatives including all promotional materials, play recruitment, yield management, golf packages, and outside events plus the promotion of new golf memberships
Works closely with the General Manager and Financial Controller in overseeing all fiscal areas and performance for the golf operations including planning, budgeting, forecasting, monitoring, and correction
Establish sales goals and forecasts for all golf programs and services; generate, monitor and analyze reports
Maintain a close working relationship with the Golf Course Superintendent and other department heads
Play golf with customers/patrons of all skill levels as time and duties permit
Insure secure and proper cash handling at all times and work with staff to make sure all cash handling procedures are being followed
Insure that all revenue is counted, reported and delivered to accounting at the end of every day
Oversee and enforce golf shop operations policies, procedures, controls, and fee structures to ensure the safekeeping of assets, inventory and resources
Supports and follows Cove Communities and Point Sebago policy at all times.

Qualifications

Maintain PGA of America membership in good standing in an active classification
Actively pursue PGA membership (if a PGA Apprentice) in a timely manner through the PGA Professional Golf Management (PGA PGM) program
Fundamental knowledge of the game of golf, rules of golf, golf facility operations and tournament operations
Fundamental supervisory practices and principles
Act as a role model for all employees by demonstrating the behavior and work ethic expected of all employees
Strong organizational, planning and prioritization skills
Self-motivated with desire to promote and market
Service and customer focused attitude
Experienced in written and oral business communications
Remain up-to-date on customer relationship management tactics and strategies
Utilize the resources of PGA player development programs such as Get Golf Ready, PGA Sports Academy, Tee it Forward and others
Experienced computer user including; Microsoft Word and Excel. Proficient in other applications, i.e. email, internet, tournament and database
Maintain and promote a positive professional image within the community
Attend conferences, workshops, meetings, and trade shows to keep abreast of marketing and business trends
Maintain a credible golf game and remain current on teaching innovations

About Cove Communities

Cove Communities is well capitalized, progressive real estate company that acquires manufactured housing communities and RV resorts in Canada and the US. The founders of the company have a track record of building and managing dynamic, fast-growing companies with exciting upward mobility and remuneration for those Team Members that propel results.

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Director of Golf