Position Summary:
The Senior Specialist, Marketing Content & Media the development and execution of TaylorMade Golf Canada’s social media content calendar and consumer / influencer engagement across all social platforms in order to ‘Tell a Great Story’. Aids in the creation and distribution of all paid media assets including social, digital, print and TV for the TaylorMade brand, while supporting creative for DTC paid media executions.
Essential Functions and Key Responsibilities:
Content:
- Develop Canadian content strategy and concepts that are unique to Canadian social channels and compliment global product branding.
- Plan, produce and execute Canadian content including original graphics, imagery and video featuring athletes, golfers and products and at times work with third party production teams.
- Ability to capture images, video and audio using TaylorMade equipment, with skill to edit final product.
- Execute and maintain ongoing content calendar to support TaylorMade Golf Canada social media channels and digital marketing initiatives including unique Canadian golf content, Tour, product launches, majors, and key dates within and outside of the golf industry.
- Lead contest creation and execution from contest rules to fulfillment for audience building initiatives
- Identify, engage, track and analyze a robust network of Team TaylorMade ambassadors and influencers, while creating unique ways of amplifying brand and product messages through their individual audience reach.
- Continue to evolve, activate and grow influencer network to produce content for Canadian channel, influencer channels, and for collaborations.
- Establish KPIs for audience development goals across various collaborations and channels working alongside DTC. Create reporting and analytics to measure achievement.
- Plan and execute within owned social channels including Instagram, TikTok, Twitter, Facebook and Youtube.
- Moderate and provide ongoing engagement on social platforms, in alignment with the Global social media standards and guidelines.
- Deliver messaging across multiple platforms, listening and engaging with the community, and sparking online conversation while responding to customer service inquiries.
- Follow golf and weekend tournaments, providing commentary at relevant times.
Paid Media:
- Support development of paid media plan with agency and executing trafficking of Canadian advertising through social, online, print and TV. Create reporting and analytics to measure set KPIs and adjust to maximize ROI.
- Execute TV ad approval, creative traffic sheets and spot distribution to stations.
- Coordinator resizing / format / translation requirements for Canadian ad mediums and placements
- Monitor and analyse ongoing media plan results and analytics.
- Plan, process and track against marketing budget for Production and media.
PR:
- Support deployment press releases and assets for earned media coverage
- Support Canadian golf media with events and content support
Digital and Experiential Assets:
- Support development of trade custom fitting website platforms including MyFittingEXP and TaylorMadeFitting.ca
- Create advertising and creative assets for TaylorMade Performance Centre and Performance Lab
- Provide digital retail asset resizing and assets for distribution and sharing to accounts
Education, Work Experience and Professional Certification:
- Because of the direct golfer interaction, this role must be maintained by a golfer who has a high level of appreciation for what it means to speak and engage as an authentic golfer. This role includes non-traditional work hours as professional golf social coverage occurs on most weekends.
- Bachelor’s degree in marketing, communications, or writing, strongly preferred.
- 2+ years’ experience in social media/digital marketing role.
- eCommerce business experience is an asset.
- Experience with B2B platforms preferred. (can remove)
- Documented experience creating successful community-building campaigns that engage and inspire action.
- Creative ability and experience with Adobe Design Suite such as Photoshop for graphic creation and digital asset manipulation.
- Photography / Video skills and experience an asset. (Potentially add importance of capturing images, video and editing)
- Fluent in English. French language an asset.
Knowledge and Skills Requirements:
- Avid, passionate golfer capable of understanding, developing, delivering tone consistently to Canadian golf audience.
- A positive, even temperament that allows for clear thinking and communication in times when swift action (or the diffusing of potential issues) is imperative.
- Creative mindset from visuals to written, with the ability to plan and script unique content.
- Must have deep knowledge of existing social media applications like Twitter, Instagram, Facebook, YouTube and TikTok.
- Excellent verbal, written, visual/presentation and interpersonal communication skills.
- Strong sense of professionalism & judgment in response to issues in the public social media space.
- Able to optimize digital assets for social platforms and digital display ads
- Knowledge of social media monitoring/publishing/listening tools.
- Digital asset management.
- Efficient organizational skills.
- Proficient in Microsoft Software Programs (Outlook, Word, Excel, PowerPoint).
- HTML and JavaScript knowledge preferred.
Work Environment / Physical Requirements:
- Primarily office environment.
- Must be able to work extended hours as needed.
- Travel in season to support customer events and sales meetings.
The above description is intended to show in general terms, the responsibilities for which the position exists and the type, level and work which must be satisfactorily performed in order to be successful in the position. However, this description is not intended to be an all-inclusive listing of work requirements nor an all-inclusive list of skills and abilities required to do the job. While this is intended to be an accurate reflection of the current position, employees are expected to remain flexible in the type of work they are prepared to undertake and management reserves the right to add, modify, change or rescind the duties, responsibilities and activities at its sole discretion, or to make reasonable accommodations so that qualified employees can perform the essential functions at any time with or without notice in appropriate circumstances.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
