Location: UK
Reporting To: Director, FP&A
Contract Term: Full time, permanent
ABOUT LIV GOLF
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and offseason roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
Role Objectives
LIV Golf is seeking an Insight Executive to work in the Insight & Analytics team. The primary role of the team is to generate insight which will inspire, inform, and enable evidence-based decision making – ultimately providing competitive advantage for the brand.
The Insight Executive will support the Insight Director, working with broadcast, media, sponsorship and consumer data for the provision of insight for the LIV Golf League and 13 teams within it. This will be delivered across scheduled reporting and ad hoc analysis.
The role will involve working with data and analytics across the spectrum of broadcast partners, direct-to-consumer platforms, websites and social media channels to understand audiences and exposure to content. Working across these datasets, the objective is to provide accurate and timely insights to key stakeholders across the organization. It’s important to understand their needs and identify how research can insight can provide value.
Responsibilities
- Support the Insight Director in the delivery of League and Team level reporting & insights throughout each season
- Take ownership of tasks within the scheduled reporting process and deliver them to a high standard; accurately and on time
- Liaise with commercial teams to ensure projects are briefed correctly to ensure output matches expectations
- Ensure a thorough understanding of LIV Golf's ambitions and goals to generate greater insight about the game, fans, sponsors, and broadcasters
- Collation and synthesis of existing data, trends and insight to inform pertinent issues to aid brand and commercial partner growth
- Support the awareness and understanding of the Insight and Analytics team and its function within the organisation, helping drive the research & insight agenda throughout LIV Golf
- Act as a key and credible point of contact for internal and external stakeholders
- Execute additional tasks as required in order to meet future LIV Golf priorities
- Always providing insight and not just information – striving to deliver the most comprehensive reporting available
Required Skills & Experience
- Knowledge of the sports industry and experience working with broadcast audience data and sponsor exposure for the purpose of media valuation
- Comfortable working within teams as well as being able to work effectively autonomously
- Ability to manage multiple projects with internal and external stakeholders and meet deadlines in a fast-paced environment
- Good communication skills
- Excellent analytical skills, highly capable of organising and interpreting data to produce usable data sets and prescribed reports/analysis
- Strong attention to detail
- Willingness to challenge the data rather than accept at face value
- Curiosity and passion for understanding data and driving actionable insights
- Strong numeracy and literacy skills
- Advanced Microsoft Excel skills
- Learning agility - eager to learn and apply new methodologies
- Golf Interest/experience preferred but not essential
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
