Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

Are you a sports fanatic with a flair for words? We are looking for a Sports & TV Copywriter to join our team in London. From golf’s greatest showdowns to the heart-pounding action of boxing, MMA, and horse racing, you’ll craft compelling content that keeps fans on the edge of their seats. You will also have a keen eye for TV news and odds.

With your insider knowledge of the betting industry, you’ll create engaging, accurate, and SEO-driven content that informs, excites, and converts. If you’re ready to turn passion into powerful storytelling, this is your shot!

What you will do

Content Creation: Write SEO-driven articles and promotional content focusing on diverse sports, such as golf, horse racing, boxing, and MMA, as well as football, reality TV and politics.
Collaborative Strategy: Partner with SEO teams to ensure alignment on promotions, events, and odds.
Engagement Optimisation: Monitor and assess content performance, implementing improvements to enhance SEO visibility and user engagement.
Research and Adaptability: Stay updated on developments in each sport, ensuring timely and accurate content that resonates with fans.
Editing and Refinement: Update high-performing articles to maintain relevance, optimise for SEO, and enhance readability

Qualifications

Minimum of 1 years experience in sports content creation, preferably in betting.
Multi-sport knowledge, extensive familiarity with a range of sports, particularly golf, boxing, horse racing and MMA.
Proven ability to produce clear, compelling content.
Analytical ability, must be able to interpret data to make informed content decisions.
Strong communication skills to work effectively with cross-functional teams.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

Generous group bonus scheme
Hybrid working – 2 days in the office
Private medical insurance
Pension scheme – matched to 6%
Ability to buy and sell holiday
Free subscription to wellbeing app Unmind
Additional “It’s Your Game” day off to use at either Christmas or New Year
Entain & Enhance days – 2 paid days off to focus on your professional or personal development
Share save scheme
Paid subscription to LinkedIn Learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

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Sports & TV Copywriter