The Associate Program Manager, Digital Marketing will guide strategy, day-to-day execution, and maintenance of the Paid Search (SEM), Paid Social, Affiliate, Display, Video, App, and Organic Search (SEO) channels. This position will be responsible for optimizing channels to meet and exceed profit, revenue and customer acquisition goals though data-driven decision making. Partnering with ecommerce, finance, content and brand marketing partners will be key to the Associate Program Manager's success.
Essential Functions and Key Responsibilities:
- Drive go-to-market by planning, executing and scaling growth marketing campaigns that align with business goals and objectives
- Implement and optimize strategies within Google Ads, Microsoft Ads, Meta Ads, Affiliate channels
- Ad Creation and Management: Work with the content and social teams to develop engaging and relevant ad placements across digital marketing campaigns. Ensuring consistency in messaging and branding.
- Campaign and Budget Management: Plan and execute digital marketing campaigns across multiple marketing channels (paid search, paid social, affiliate, display, video, shopping) optimizing branding/awareness campaigns for CPM and conversion focused campaign for ROAS efficiency
- Monitor budget allocation and adjust campaigns to maximize ROAS. Execute regular testing to determine the most effective ad creatives and targeting strategies
- Work with agency and internal teams to conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases
- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings
- Use Google Analytics and other 3rd party software to track performance in each of the channels
- Provide ongoing reports to communicate performance against goals (ROAS and other KPIs)
- Work with affiliate publishers to optimize delivery and campaign performance
- Analyze campaign performance on a regular cadence to maximize revenue, identify opportunities, optimize campaigns and develop/report key metrics
- Work cross-departmentally to gather assets, business requirements, marketing goals and objectives
- Stay current with best practices, strategies, and industry standards related to digital marketing tactics
- Track and analyze trends, competitive landscape, consumer insights and current state of the business
- Strong analytical and reporting skills and be proficient in PowerPoint, Excel, and Word
- Be a self-starter and able to work both independently and in a team environment
- Performs other responsibilities as required
Knowledge and Skills Requirements:
- Knowledge of GA4, Photoshop, CMS systems, and Incrementality Measurement/MMM required
- Experience working with enterprise reporting tools, Google Analytics 4 preferred
- Project management skills and exposure to project-based work structures
- Strong communication skills (verbal and written)
- Experience working in a team-oriented / collaborative environment
- Passion for golf and/or sport preferred
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Digital Media, Business, or related field
- 3 – 5 years’ experience using Google Ads and Bing Ads required, either in-house or agency
- 3 – 5 years of experience managing paid social campaigns preferred
- Experience managing SEO and affiliate strategy preferred
- Google Ads, Google Analytics, Meta Ads, and Microsoft Ads certifications
Work Environment / Physical Requirements:
- Office environment, heavy computer use
- Light physical effort equal to frequent lifting or moving of lightweight materials
- Regularly required to sit or stand, bend and reach
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $70,000 - $80,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
