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Senior Data Analyst, Marketing in Dallas, TX at ClubCorp Financial Mngt Co

ClubCorp

ClubCorp

Last Updated: 11/24/21

Job Description

Position Responsibilities:

  • Provide audience targeting strategies and campaign measurement support for lead generation, digital marketing, and email marketing
  • Promote and support a culture of rapid test and learn
  • Provide analytics for all touchpoints throughout the customer journey
  • Develop reports and dashboards to monitor the health of key performance metrics to identify patterns, trends and anomalies that provide key insights to business stakeholders using Tableau and/or Power BI
  • Partner with business stakeholders to leverage member insights to drive personalized communications and member experiences
  • Leverage existing segmentation strategies & models to create a best-in-class member experience by ensuring we deliver the right message to the right member at the right time
  • Leverage analytics to enhance the strategy and planning of personalized email campaigns by providing insights on client data availability and recommended usage
  • Develop granular understanding of member behaviors and paths to high customer lifetime value
  • Work closely with business partners in Member Experience, Digital Marketing, Email Marketing, Operations, and Clubs to promote long-term business value through development of best-in-class data science capabilities that drive transformation across ClubCorp

Required Skills:

  • The knowledge, skills and abilities typically acquired through the completion of a Bachelor’s Degree in analytics, statistics, math, finance, or related subjects. Master’s Degree preferred.
  • Strong problem-solving skills, business acumen, communication skills and ability to clearly articulate insights to a wide range of audiences
  • Ability to provide written summaries of analytic results in a clear and concise manner
  • 3-5 years of SQL programming to query, manipulate and analyze large data sets
  • 1-3 years of programming experience in Python
  • 1-3 years of experience with BI platforms such as Tableau or Power BI
  • 1-2 years of experience with online analytics tools such as Google Analytics or Adobe Analytics
  • Experience working in cloud environment such as Azure, AWS or GCP
  • Proven track record of delivering end-to-end analytics through all phases including (but not limited to) intake prioritization, discovery, analysis, transformation, development, automation and communication/recommendations with business stakeholders

Nice to Have Skills:

  • Experience with machine learning, statistical analysis, quantitative analytics, forecasting/predictive analytics, deep learning and optimization algorithms (Regression, XGBoost, Neutral Networks, Random Forest)
  • Experience with Salesforce Cloud, Pardot
  • Experience with identity resolution strategies
  • Experience with REST API Connections



Company Details

Dallas, Texas, United States
ClubCorp is a  dynamic lifestyle company that brings people together through extraordinary experiences, impeccable service and opportunities to build meaningful relationships. As the largest owner and operator of private clubs, they take pride in creating vibrant communities where everyone is welcome and every day is a celebration at more than 200 golf and country clubs, city clubs and stadiu...