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Customer Insight Analyst

30,000 – 35,000 yearly

American Golf

American Golf

Last Updated: 10/14/21

Job Description

American Golf is Europe's largest golf retailer with over 90 stores across the UK and Ireland. We recognise talent. For us, it’s all about loving what you do, whilst a passion for golf will be well received, it is more about the service and expertise we deliver as a business.

Based at our retail support centre in Warrington working 37.5 hours per week, As a Customer Insight Analyst, you will be responsible for creating and monitoring customer-centric reports and dashboards, responding to insight requests, and strategically delivering customer insight across the business to encourage customer-first decisions and actions. You will be naturally curious and unafraid of ‘big data’.

To note: we have a third-party agency (Go Inspire) that host and manage our database, as well as delivering project-based insights. This role will work extremely closely with them.


As the Customer Insight Analyst your responsibilities will include:

  • Day-to-day contact for Go Inspire for any insight/report requests and queries
  • Devise and implement new customer reports and dashboards for frequent queries, and as requested by senior managers
  • Continuously monitor the effectiveness and value of existing reports, and make changes where necessary
  • With the CRM Management team, set annual customer KPIs and brand health metrics
  • Track key customer KPIs and regularly update stakeholders on performance & trends, providing context and suggestions for improvement
  • Automate all customer reports – where possible
  • Ensure all reports and dashboards are generated correctly and on time
  • Be the business ‘super user’ for Tableau and deliver regular knowledge sharing sessions to ensure wider business understands the information provided
  • Deliver analysis for customer insight requests with easy-to-understand findings, commentary, and tangible next steps
  • Understand business challenges and priorities, and identify where customer insight can add tangible value
  • For large scale insight requests, collate business requirements & goals, and brief into Go Inspire
  • Provide customer insight for key business initiatives, e.g., Sale performance and store openings, and provide recommendations for future optimisation
  • Work with the Customer Data Manager, and create new reports and logic when new datasets are integrated into the base
  • Drive and encourage an ‘Actionable Insight’ mentality within the business
  • Define and implement the insight briefing process
  • Create and update a Customer Data Dictionary – with definitions for all KPIs and logic – ensuring there is understanding and continuity across the business
  • Be the gatekeeper to Go Inspire – any insight requests should be moderated by you

About you:

  • 3-5 years experience working in a similar analytical role – sporting or leisure industry a bonus
  • Sound HTML and SQL knowledge essential (advanced training can be provided)
  • Experience with customer insight and analytical platforms, e.g., Tableau, Einstein, QlikView
  • Able to analyse large, complex data/reports and refine into tangible actions & storytelling
  • Great attention to detail and a natural problem solver
  • Able to work with multiple deadlines, in a fast-paced environment
  • Naturally curious and unafraid of big data
  • Confident communicator, able to work holistically across a business

What will you receive:

  • 22 days holiday + bank holidays
  • A day off to celebrate your Birthday!
  • Staff discount
  • Company bonus applicable

This is a fantastic opportunity to join Europe's Largest golf retailer and support our ongoing growth as a market leader. If you are interested in this position apply today!

Company Details

Warrington, England, United Kingdom
About American GolfEstablished in 1978, we have grown to become Europe's largest golf retailer. From a single store in Ashton in Makerfield, we now have over 90 stores across the UK and Ireland. Across our retail estate and Retail Support Centre teams, our dedicated and passionate colleagues provide quality service to all customers. We stock a full range of golf equipment and clothing for golfe...