Job was saved successfully.
Job was removed from Saved Jobs.

Marketing Manager - OGIO (MARKE02571)

Callaway Golf

Last Updated: 2/11/21

Job Description

Callaway Golf Company is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

JOB OVERVIEW

Plans, develops, coordinates, implements, and executes marketing and communication programs for all categories. Designs and executes effective marketing programs developed to create demand, as well as maximize market penetration and sell through.&nbsp Coordinates ideas and programs for product launches to generate buzz and maximize product exposure. &nbspEnsures efficient, coordinated efforts, both internally and externally, to ensure deadlines are met. &nbspWill have accountability to building program budgets.

&nbspROLES AND RESPONSIBILITIES

  • Develop and manage execution of creative go-to-market programs designed to improve market penetration and increase sell through
  • Work with internal and external resources to develop innnovative and inspiring go-to-market programs across all categories
  • Lead strategy and planning sessions for all go-to-market programs and executions
  • Schedule and manage product photography sessions with internal photo studio for use on web.
  • Work closely with Sales Team to bring programs to life in-store
  • Participates in overall Marketing plan development
  • Develop strong relationships with key marketing personnel with agency partners, and work closely with them in all phases of marketing activities
  • Assist in event coordination for PR and Brand sponsored and planned events
  • Partner with R&ampD, Sales, peer Marketing teams, and any other internal departments as appropriate in coordination of all marketing activities
  • Monitor competitive Marketing and Communication initiatives
  • Present in customer and internal meetings around Marketing initiatives

TECHNICAL COMPETENCIES

  • Advanced understanding of the marketing industry for consumer goods, Golf/Sporting Goods category or similar
  • Strong organization skills with high level of attention to detail
  • Advanced project management capability
  • Ability to originate and foster creative process
  • Ability to quickly adapt to change and work in a fast passed, dynamic work environment
  • Expert ability to collaborate with others to achieve overall goals
  • Ability to quickly adapt to change and work in a fast passed, dynamic work environment
  • Strong ability to solve problems and offer effective solutions
  • Must have the ability to create and administer processes

EDUCATION AND EXPERIENCE

  • Bachelors degree or equivalent amount of work experience desired
  • 5+ years of closely related experience required
  • Prior sporting goods industry experience preferred
  • Golf industry experience preferred
  • Previous experience working with creative agencies preferred

Callaway Golf Company is an Equal Opportunity Employer



Company Details


Callaway Golf

Carlsbad, California, United States

Our Brand Callaway was founded on the bold principle of creating demonstrably superior and pleasingly different golf products. That approach, coupled with a commitment to doing work we are proud of, has catapulted the company to a global leader in golf equipment and services. Creating innovative, high-performance golf equipment is a perpetual challenge. It demands a relentless commitment to be th...