Hayter Ltd Becomes Toro U.K. Limited
Hayter Ltd, which is part of The Toro Company, has changed its name to Toro U.K. Limited to align the UK operation with the rest of Toro’s subsidiaries outside of the United States, and the strategic focus to grow the Toro® brand in the consumer, light construction, landscape contractor and arboricultural markets.
Toro U.K. Limited remains committed to the Hayter® brand, which this year celebrates its 75th anniversary. The brand will continue to be a significant part of the Toro U.K. Limited portfolio with manufacturing and selling of the Hayter range of premium quality lawn care products continuing from its Spellbrook factory in the UK.
The Hayter brand will retain the Royal Warrant, with which it has been proudly associated since the 1960s and Toro U.K. Limited will continue to invest and develop new Hayter products, including the new 60v Hawk range, which comes to market this autumn.
The Toro Company, a leading worldwide provider of innovative solutions for the outdoor environment, acquired Hayter Ltd in 2005 and continues to invest in the UK manufacturing plant.
The new company name will not change the nature of business, nor will it have any effect on existing relations with customers, partners, suppliers, contracts, or personnel.
Craig Hoare, Sales, and Marketing Manager Toro U.K. Limited commented, “The change is in name only and everything else is business as usual. The new name will help us to lay out our strategy for the Toro & Hayter brands in the UK market and grow with our existing retailers.”