American Golf Invests £400,000 at Liverpool Golf Centre Store.

One of the golf industry’s most known retailers, Warrington-based American Golf, has invested £400,000 in its Netherley store at Liverpool Golf Centre, providing 14 jobs and ultra-modern services for every type of golfer.

The new store has a bespoke short game area on a new additional floor with a flat putting green to deliver world-class SAM PuttLab fittings, as well as a contoured putting area that replicates authentic scenarios golfers experience on an actual course, meaning visitors can fully test out their equipment to be on top of their game before heading onto the range.

Gary Favell, CEO at American Golf says: “Liverpool Golf Centre is very popular, attracting social players, pros and even local celebrities. We’re really pleased to have revamped our retail offering, providing everything for all types of golfers so they can improve and enjoy their game.”

New and professional players can take advantage of free Custom Fit sessions in the upgraded Custom Fitting Studio, complete with GCQuad launch monitor technology with ultra-high-speed cameras that measure each customer’s swing to the sub-millimetre. Also available are Putter and Ball Fittings, New Starter Experiences, equipment trade-ins and repairs and Club Checks, akin to an MOT for equipment.

Adam Mahar, Liverpool Golf Centre owner, said: “Alongside our full TopTracer range, the exciting additions to the new American Golf store, such as the state-of-the-art custom fit service and newly-listed fashion brands, will strengthen our offering even further – we’re excited to see our customers experiencing it for themselves.”

American Golf has recently made investments at many sites, the business recently bought High Legh Park Golf Club in Cheshire for £2.7m and has invested £650k in its Trafford ‘superstore’ in Greater Manchester.

The retailer has also upgraded its stores in Milton Keynes and Hull, as well as creating a new flagship store in New Malden, Surrey and investing in new golf ranges in Rossendale, Lancashire, and Hemingford Abbots in Cambridgeshire.